There is so much data available to fundraisers today. For data nerds, it’s exciting. For everyone else? It can feel very overwhelming. When it comes to your donation pages, you could track dozens of metrics—scroll depth, button clicks, time on page—but not everything that can be tracked actually helps you make better decisions. If you […]

If you’re a nonprofit fundraiser, you know that setting fundraising goals is both an art and a science. You want goals that are ambitious enough to inspire action but realistic enough to achieve. Striking that balance can feel like walking a tightrope. Sound familiar? For 2026, let’s set goals that are not just numbers on […]

As a nonprofit professional, you understand the importance of a well-crafted fundraising development plan. Whether you’re creating a new plan or adapting an existing one to address new trends and unprecedented events – a common occurrence in recent years – it’s important to remember that fundraising plans are dynamic. They are living documents, serving as […]

Seasoned fundraisers are well aware that fundraising involves a lot more than simply asking for donations. Donor cultivation takes a whole lot of time and resources. A fundraising calendar can help you streamline this process so you can raise more with less effort. Managing your fundraising efforts can be difficult, especially if you are working […]

What’s your plan for 2026? Whether fundraising went as you desired in 2025 or veered off your ideal path, it’s crucial to recalibrate for the upcoming year. The best way to do that is by crafting an annual nonprofit development plan for 2026.  What is an Annual Nonprofit Development Plan?  An annual nonprofit development plan […]

In this guide, you’ll learn step-by-step what you can do to help your nonprofit raise more during year-end giving season.

2025 has been a year of “how has time moved so slowly” but also “where on earth did this year go?” Somehow it’s almost November and that means it’s time to start planning your ideal year-end timeline.  Autumn definitely means “go time” in the life of a fundraiser, often because it signals the start of […]

GivingTuesday is coming! Whether you’re launching your year-end fundraising efforts or running a one-day campaign, this Global Day of Giving is the perfect opportunity to engage your community, rally your supporters, and raise money for your organization. But here’s the thing—none of that happens if people don’t know about it. That’s where your emails come […]

If you work for a nonprofit, you understand the value of teamwork. When you combine the efforts of nonprofit organizations, donors, governments, businesses and other institutions, things really begin to get done. This efficacy is why we encourage nonprofits to think about utilizing GivingTuesday partnerships in their campaign. In fact, one of the primary reasons […]