What are ideal donor personas?
On this episode we talk with Julia Reich, founder of Stone Soup Creative, about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages.
Julia is a branding consultant for nonprofits, strategist, speaker, designer and writer. She works with nonprofits and higher ed to help them develop and communicate their brand in order to maximize mission impact.
- Free donor persona development worksheet
- How to create an Ideal Audience Persona: three reasons & a worksheet
- Donor Segmentation 101: What it is & Why it matters