Whether you are new to fundraising or have been in the field for many years, you probably know that the key to developing a consistent stream of support lies in building long-term relationships.
The value that a retained donor brings to a nonprofit is enormous. In fact, nonprofit marketing expert Adrian Sargeant found that just a 10% improvement in attrition can yield a 200% increase in lifetime giving.
By focusing on the long-term value of a donor, an organization can make a big and positive impact on the bottom line.
In this guide, you’ll find:
- A definition of retention and how it drives impact growth for your nonprofit.
- A graphic explaining the donor engagement cycle
- Donor retention best practices
- Insights from fundraising and development experts
- And much more!
Don’t wait to start planning! Download our free donor engagement and retention strategy playbook and begin building long-term relationships with your donors.
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