In conjunction with the launch of Get Donors, our free 7-part video series on the secrets of nonprofit fundraising, we’ll be publishing key take-aways from each of the seven videos.
Our series is taught by Ruthellen Rubin, an NYU Professor of Philanthropy and Certified Fund Raising Executive. She distills over 30 years of professional nonprofit fundraising experience and expertise into Get Donors. Here’s the tidbit for this week!
Lesson 2: Create real, personal, and urgent appeals
The most effective fundraising appeals are real, personal, and urgent. Use compelling storytelling with images and videos to connect a donor’s donation to a tangible impact or result of their donation.
To watch the full video and to get more lessons, visit www.getdonors.com.
