If you think 2025 Year-End and GivingTuesday are business as usual this year, think again.
Year-End has the potential for large returns, with 30% of annual charitable giving taking place in December alone – but what about the philanthropic challenges to contend with?
The Challenge
In 2024, generosity reached new heights as 36.1 million people came together on GivingTuesday to donate a record-breaking 3.6 billion dollars in just one day. This incredible 16% increase from 2023 shows the unstoppable power of people uniting for good.
That is why we created the 2025 Year-End and GivingTuesday playbook, your guide to harnessing this energy and turning it into lasting impact.
The Solution
Embrace the donor-centric revolution. As you work to capture hearts and wallets, you’ll need to focus on the donor experience and differentiate yourself from the crowd.
We’ve created a comprehensive Year-End & GivingTuesday Fundraising Toolkit so you can plan your Year-End and GivingTuesday journey from start to finish.
Our Ultimate 2025 Year-End & GivingTuesday Fundraising Toolkit will help you:
- Stand out and get noticed.
- Define your unique mission and impact.
- Set campaign goals and objectives.
- Create a proven communications calendar.
- Get people excited to rally for your cause.
- Optimize your donation form to convert more donors.
- Customize first-draft appeals and emails with our communications templates.
Discover what’s inside…
The 3-Part Year-End & GivingTuesday Fundraising Toolkit
- The Comprehensive Year-End Fundraising Plan: Navigate the Year-End maze with expert insights and strategies that work. You’ll learn the importance of Year-End, get inspired with different campaign and marketing ideas, learn how to set goals, create a communications calendar, get donor matches, acquire more major donors, engage your community, create a donor experience that shines and more!
- The Comprehensive GivingTuesday Campaign Plan: Use this step-by-step roadmap to success. Craft a campaign that’s not just noticed but cherished by your donors. You’ll learn how to craft a compelling story, fundraise using our proven GivingTuesday timeline and gain inspiration with our GivingTuesday campaign examples!
- Free Marketing and Communications Templates: Start writing your Year-End and GivingTuesday appeals, emails, receipts and social media posts from a first draft, not from scratch! You can customize our communications templates and tailor them to your voice. Bonus: customizable social media graphics included!
Our Generous Partners
This free guide is made possible through our partners listed here. Big thanks for their dedication in equipping nonprofits for successful Year-End and GivingTuesday fundraising. Check them out below!
