Summary
Adam Hutchison, of World Is Just A Book Away (WIJABA), partnered with Jane Goodall Institute’s Roots & Shoots program to improve literacy and spread deforestation awareness to children in Indonesia. Adam aimed to raise $10,000 to execute the programs.
About
Roots & Shoots is Jane Goodall Institute’s global youth-led community program. It empowers members to address issues within their communities or globally. Adam Hutchison set off to create an eight-week curriculum to nurture young leaders in Indonesia. His mission was to spread literacy and to raise awareness of deforestation and endangered species in the country.
The Challenge
Adam needed $10,000 to implement his programs in eighty schools across Indonesia. He needed a fundraising platform. After searching on the internet, he found Kickstarter. However, Kickstarter requires a product prototype, and it was not designed for nonprofit fundraising. Adam was looking for something that fit his needs for nonprofit fundraising, and would allow him to easily share his campaign on social media.
How CauseVox Helped
After some searching, Adam found the perfect platform for his fundraising campaign in CauseVox. He launched his campaign on CauseVox and supported it with videos and Facebook posts.
Adam made great use of CauseVox’s blog feature by regularly posting videos and expanding on the different kinds of work he’d be doing in Indonesia. By depicting the impact of the campaign and making frequent updates, his friends and family kept being driven back to his page and being inspired to give.
Reaching out to only his friends and family for donations, he was pleasantly surprised by how much people donated.
Additionally, Adam utilized the donation tiers feature to quantify the impact of each donation. Starting at $25 donations funding 10 kids’ school supplies and workbooks and ranging up to $3000 to provide the salary of one teacher for a year, donors of all kinds knew that they were making a difference.
The Results
Adam met his fundraising goal of $10,000 with his CauseVox campaign, with $4,000 pouring in the first 48 hours. This campaign funded the implementation of an eight-week curriculum to raise literacy and environmental awareness in 80 schools in Indonesia, reaching over 200 children.
