In conjunction with the launch of Get Donors, our free 7-part video series on the secrets of nonprofit fundraising, we’ll be publishing key take-aways from each of the seven videos.
Our series is taught by Ruthellen Rubin, an NYU Professor of Philanthropy and Certified Fund Raising Executive. She distills over 30 years of professional nonprofit fundraising experience and expertise into Get Donors. Here’s the first tidbit.
Lesson 1: In order to get more donors, you need to develop a case for support.
Your prospective donors are asking why they should support your nonprofit. You need to clarify why you’re asking for a donation, and sell the successes of your nonprofit. Developing a case for support gets donors to invest in your organization. People don’t give to charity anymore; they invest in results.
To watch the full video and to get more lessons, visit www.getdonors.com.
