The exponential growth of Buy Now, Pay Later models has led to an unprecedented shift in donor preferences.
As of July 2021, 56% of American consumers have used a Buy Now, Pay Later (BNPL) service like Affirm, Afterpay, and Klarna, which allows consumers to purchase and receive a product immediately and finance the cost through several installment payments.
That’s a 48% increase from the previous year.
But, how does this shift in consumer preferences translate to donors? And how can nonprofits capitalize on the trend?
We were curious. So, CauseVox launched The 2021 CauseVox Pledge Now, Pay Later Study, which surveyed 400 North America-based individuals to uncover key insights in the drastic change in donor preferences.
In our report, “The Transformative Leap In Donor Preferences: Insights From The 2021 CauseVox Pledge Now, Pay Later™ Study”, we dive deep into the data to tease out the important insights for you, and have made it available for free!
You’ll come away with all the data you need to adopt the latest fundraising trends to raise more in today’s climate.