Read the title of this post again. You may be thinking, “It’s a 24-hour fundraising challenge. How can storytelling be the most important part?” Trust us – and let us explain. Each year, the #GivingTuesday movement shines a light on thousands of nonprofits doing good in their communities and around the world, in the middle of […]

The social impact story you tell in your CauseVox crowdfunding video is critical–both for success in raising the most funds, but also in the message you are sending about your cause. An unfortunate trend in social impact storytelling is something known as “poverty porn.” You know it when you see it–the sad music, dehumanizing photos, […]

Photos and videos have become the king of storytelling in the past few years. With Instagram, Snapchat, Vine, and Pinterest continuing to bring in millions of new users to share billions of pieces of media, startups are finding opportunities to take this obsession to the next level. Individuals tend to share a single photo or […]

Need irrefutable content? Go with testimonial storytelling. I am Second is a movement of people who are inspired to live beyond themselves.  They’re using videos to spread the word about their movement. They believe less is more when it comes to testimonial storytelling. A dark room, a white chair, and a light– that’s their setup. […]

Photo apps give us new and easy ways to use photo storytelling via our mobile phones. Whether you are utilizing apps to enhance your photos for your website or social media, having vivid photos makes a big difference. Here are three tools you can use to easily create beautiful, emotive photos for storytelling. Instagram Photo Storytelling […]

Donors and supporters want to hear about the social impact that is made possible through their donations. So how can your nonprofit convey your impact in a way that engages and inspires donors? By telling stories, of course! Telling stories isn’t easy, but we can turn you into a pro. Our free (no sign up!) comprehensive guide […]

In the past, Instagram has solely been an app for photos, but with the recently added video option, well, this changes everything! Just a few weeks ago, Instagram launched a new addition to their app – a movie camera icon located beside the camera icon. This feature allows users to take 3 to 15-second videos […]

Quick!  Which would you rather experience? A) A gorgeous five-minute video of beautiful (but unrelated) images and clips, or B) A five-page story from the diary of a grandmother living through the Great Depression If you want to hear what granny had to say, you probably already understand where we’re going with this post: storytelling […]

Recently, we had a call with Brice Thomas of United Theological Seminary to chat about UTS’s recent success on a campaign incorporating video.  Let’s get right to the “Wow!”: By incorporating video in the campaign in question, UTS saw an inspiring 30% increase in giving. Wow! More specifically, each year, UTS runs a campaign in […]