
11 Ways Donor Segmentation Can Skyrocket your Fundraising Efforts
Donor segmentation is one of the most powerful tools in a fundraiser’s toolkit, and if you’re not using it strategically inside your CRM and

Donor segmentation is one of the most powerful tools in a fundraiser’s toolkit, and if you’re not using it strategically inside your CRM and

When nonprofits talk about peer-to-peer fundraising, the conversation usually starts with campaign goals. How much do we want to raise? How many participants do

The operational problems with nonprofit events usually begin the morning after. Finance is waiting on reconciliation numbers. Development is trying to identify major donor

Most nonprofits do not set out to build disconnected fundraising operations. It usually happens gradually as new needs emerge. A donation platform is added

Your team launches a campaign. Donations come in through one platform. Event registrations live somewhere else. Peer-to-peer fundraising data sits in another tool. Reporting

For most of the past two decades, nonprofit technology evolved around individual fundraising transactions. Organizations adopted one platform for online donations, another for event

You built the fundraising campaign. You wrote the emails. You posted on social media. And then a trickle of gifts, no real visibility into

Your gala is six weeks out. Ticket sales are running through one platform. Your auction items are tracked in a spreadsheet. Your guest list

You’re trying to reach more donors. You send the emails. You post on social media. You ask your board to share. You remind people

You spent hours on your campaign. You wrote the emails, posted on social media, and maybe even sent a text blast. Donors clicked. Then
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