It is not a surprise to you that your nonprofit website is an essential marketing tool for your nonprofit. It may, however, surprise you that your website copy (the written content and information on your website) is essential to the effectiveness of your website. Consider making some adjustments in order to dramatically improve your donor […]

Your nonprofit website is, in many ways, the front door to your nonprofit. Whether it’s someone looking for the services your organization offers, or a prospective donor that heard about your cause from a friend, chances are that the first thing many people do is do a quick Google search to find our nonprofit’s website. Understanding […]

As a nonprofit leader, it is your job to keep the nonprofit board of directors actively engaged in your organization. However, this is much easier said than done. You’ve likely got a ton on your plate, operating your organization, managing employees and volunteers, and fundraising to keep it all afloat. But, it’s time to consider […]

Part 1 of this series on how to authentically connect with your donors dealt with developing relationships with real people. Face-to-face interactions and tactile methods of relationship building are critical. Today is all about leveraging social media as a key relationship-building tool. Before moving forward, if you need to brush up on your overall understanding […]

Donor engagement is quite the buzz phrase nowadays among nonprofit fundraising circles, but it is often overlooked. After all, isn’t there enough on a fundraiser’s plate without adding another piece to the puzzle? The answer is an astounding NO. You absolutely need to be focusing on donor engagement because doing so will make your job […]

We’ve made some key changes to how our website, CauseVox, looks and feels in the past couple of weeks, and none of those changes are more important than our new logo. When we started our online fundraising platform in 2010, CauseVox was just a startup. We didn’t give much thought into our identity and just […]

The Nonprofit Technology Conference, hosted by the Nonprofit Technology Network, just concluded after a whirlwind week filled with captivating sessions, numerous vendors, strategic planning sessions, and even a few games thrown in the mix. There were over 100 informational sessions, with presenters highlighting all aspects of the nonprofit spectrum including IT, fundraising, marketing, leadership and […]

Joining the NTC crowd this year? If you are, then San Jose is the place to be as thousands of nonprofit staff, volunteers, experts, and vendors descend on the city for the three-day event this March 23-25. San Jose is the hub for Silicon Valley. Though it is often overshadowed by its neighbor to the […]

Videos are becoming an important part of online marketing, as they’re able to not only tell their audience a story, but show them. For this reason, videos can capture our interests and make us pay attention to the story being told. However, I’m sure we’ve all encountered a video that has quality issues, those issues […]

It comes as no surprise that the social media landscape is constantly changing. New platforms, new algorithms, new tools, new features, new rules, and new users—it’s enough to make your head spin. And, unfortunately, it also means that what worked really well for you last year might not go just as flawlessly this year. Because […]