We’ve made some key changes to how our website, CauseVox, looks and feels in the past couple of weeks, and none of those changes are more important than our new logo.
When we started our online fundraising platform in 2010, CauseVox was just a startup. We didn’t give much thought into our identity and just put up a logo that we thought was good enough to go.
At first it was “cool” and people loved it. Then when we applied it to different colors and backgrounds, the limitations started to appear. It was never meant to last more than 2-3 years.
After helping thousands of organizations and tens-of-thousands of individuals with raising funds for social good, our old identity didn’t fit who we were anymore.
Old CauseVox logo
As we grew up and found who we were, there were a few major issues with our identity:
- Mark – The mark (the graphic pinwheel) symbolized a community rallying together. Unfortunately, it was sharp and multi-dimensional, which made it feel too aggressive and difficult to use when scaled down.
- Coloring – The mark was a color wheel and had six colors. This made it virtually impossible to use on a colored background that wasn’t white or black.
- Typography – The old logo featured a logo that was too “techy”, and was missing the human element of the work that we do.
These issues dragged on for a couple of years and eventually held back how we could design our fundraising platform as well as our guides and marketing materials.
We saw that we needed to change, not just for our sake, but to better serve the nonprofits and social good causes we work with.
New CauseVox logo
Six year later, we have a new logo!
Our new logo looks to overcome the big issues with our old logo and also convey who we’ve become as CauseVox — a company that helps good things flourish.
The new logo is inspired by the story of Sadako Sasaki and the 1000 paper cranes.
Sadako Sasaki was 2 years old when the atomic bomb dropped 1-mile from her home in Hiroshima. 10 years later, she developed leukemia and was given, at the most, a year to live.
There is a Japanese legend that one who folds 1000 origami cranes would be granted a wish. Sadako spent her last days folding 644 cranes before becoming too weak to fold anymore. After her passing, her friends and family helped her complete 1000 cranes. In addition, Sadako’s friends and family raised funds to create the Children’s Peace Monument in Hiroshima.
This story speaks to communities rallying together to help — which is a big part of what we hope to achieve at CauseVox.
Next steps for CauseVox
We’ve launched the new brand with a brand new website. The major improvements to our corporate website for our readers and users include:
- Mobile-optimized site templates – All pages on our corporate website are optimized for mobile phones for easy accessibility.
- Consolidated Learning Center – We moved our online guides and ebooks into one area so you can easily browse and find the right resources.
- Updated information architecture – Info about the our online fundraising platform can be found easier through landing pages and an updated feature overview.
In the next few weeks, we’ll be rolling out this new identity to all of our online assets, and we’re so excited for you to see what we have in store.
Lastly, in addition to the new website, we’ll be releasing CauseVox 3.0 in the next few weeks. More to come on the latest and greatest soon.
We thrive on community, so let us know if you have any thoughts on our new identity!
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