A nonprofit I once worked with went through a recent organization-wide change. Instead of working toward abstract goals, they began to focus on impact. It was a necessary shift that many forward-looking nonprofits are making as well, but it threw some of their long-time, loyal donors off. The nonprofit had to field a ton of […]

GuideStar (now part of the new nonprofit organization called Candid) is a great resource for any nonprofit. This online database, which has been around since the mid-90’s, provides information ranging from mission statement to financials for more than 2.7 million charitable organizations in the United States.  Donors aren’t the only audience interested in your GuideStar […]

2016 was our first year hosting Rally & Engage, a podcast about online fundraising for nonprofit leaders, fundraisers, and marketers (you can read more about why we did this here). Over the course of the past year, I’ve had the opportunity to bring insights and ideas from 25 top nonprofit leaders and fundraising consultants to thousands of listeners made […]

With only a few weeks left in 2016, it’s time to start planning your year-end fundraising campaign. While you’re brainstorming social media, drafting your direct mail appeals, and setting up your online donation platform, don’t forget email—it’s a medium to communicate with your supporters that can really deliver. Marketers have found that email has a great […]

As a Customer Service Advocate at CauseVox, I have the opportunity to work alongside nonprofit fundraisers who are working in the trenches. It’s truly a privilege to assist organizations that are doing amazing things every day. Hearing their stories about not only how but why they’re fundraising, makes being a resource to fundraisers all the […]

Fundraising professionals are great at getting things done, but that’s often because we do it all ourselves. We’ll write every appeal, call all the donors, launch the online campaign, and then post to social media, because we figure someone has to do it, and at least we know we’ll do it right. While being the […]

According to Charity Navigator, 31 percent of annual giving occurred in the month of December last year and donations made on Giving Tuesday rose 148 percent. As these statistics demonstrate, successful year-end communication is essential to many nonprofit organizations. But how can your organization make sure that potential donors see your message above the noise […]

We are now officially down to the wire on GivingTuesday. Are you feeling a little overwhelmed? I am, for a simple and silly reason: up until last week, I thought November was longer than it is. Like, a whole week longer. Here is how it went down: “Thanksgiving is next week.” -Friend, November 15, 2016. […]

While the old Christmas song heralds December as “The Most Wonderful Time of the Year,” for fundraising professionals, “The Most Stressful Time” might be more accurate. Research shows that this is the time when many nonprofits raise a significant portion of their funds–50% of nonprofits receive a majority of their donations from October through December. […]