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Article

Donor Segmentation: What It Is, And Why It Matters

June 24, 2025 Gia Chow

Have you ever sent an email to your entire donor list, only to realize afterward that it didn’t apply to everyone? Maybe the message mentioned years of loyal support or an invitation to join a legacy giving program, and then you got a reply from someone who just made their very first gift: “Thanks… but […]

Article

21 Donor Recognition Examples: How to Thank Donors Well

June 9, 2025 Madison Barefield

When’s the last time you received a great thank you? I once volunteered to help raise some extra funds for our nonprofit. The event lasted an entire Saturday after an already busy week. On Monday, I walked into my office to see a handwritten thank you note from our CEO on my desk. This experience […]

Article

8 Ways to Optimize Your Fundraising With a CRM for Nonprofits

June 3, 2025 Madison Barefield

You know the feeling: juggling donor emails, tracking event RSVPs, trying to remember who gave what and when, all while prepping for your next big campaign. Sound familiar? You’re not alone. For nonprofit professionals, staying on top of fundraising often feels like spinning plates while walking a tightrope. But here’s the good news: a CRM […]

Article

Online Fundraising Site: 10 Tips to Create A High-Performing Fundraising Website

May 28, 2025 Gia Chow

Online fundraising sites are powerful tools to help you fundraise. With a dedicated fundraising website, you can enhance your campaign, providing a central hub to help you raise more money; it’s the rallying point for all of your planning and messaging. These days, you don’t have to be tech-savvy to have a professional-looking campaign but […]

Article

Everything You Need to Know About Nonprofit CRMs

May 27, 2025 Madison Barefield

It’s hard to fundraise without clean, easy-to-access donor data.  Instead of reaching out to donors, offering relevant giving opportunities, and telling your nonprofit’s story, you spend your time trying to find information, entering data in multiple places, and creating endless spreadsheets. None of those activities raise any money. Luckily, there’s a simple answer to streamline […]

Guide

Fundraising Campaign Communication Templates for Email, Social Media, and SMS Marketing

May 12, 2025 Olivia Hosey

Running a successful fundraising campaign takes clear, consistent communication that actually connects with your audience. That’s where this guide comes in. The Fundraising Campaign Communication Templates resource is your plug-and-play toolkit for what to say, when to say it, and how to say it across email, social media, and SMS. Whether you’re prepping for your […]

Article

6 Ways to Find New Donors for Your Nonprofit

April 28, 2025 Madison Barefield

You know the feeling—you’ve sent the thank-you notes, optimized your donation page, and run a successful campaign or two. But as the dust settles, a nagging question pops up: How do we keep this momentum going? More specifically, how do we find new donors who care about our cause just as much as our current […]

Article

6 Ways to Grow Your Nonprofit’s Monthly Giving Program

April 18, 2025 Gia Chow

It’s 2025, and we’re fully living in a subscription culture. Everything from our favorite tunes on Spotify to our weekly meal kits are just part of how we live now—simple, straightforward, and automatic. This model of convenience and consistency isn’t just limited to consumer goods; it’s actually been part of nonprofit fundraising for decades in […]

Article

Bring Your Nonprofit’s Programs to Life with Fund Pages 

April 17, 2025 Madison Barefield

Ever scrolled through a donation form, faced with only the option to donate to a general fund and wondered where’s the impact? Sometimes donation forms go one step further by including a bland dropdown menu of program names or initiatives, but either way traditional forms lack context, leaving donors feeling disconnected from their giving. It’s […]

Article

Peer-to-Peer Fundraising: Everything You Need to Know

April 14, 2025 Madison Barefield

What is peer-to-peer fundraising, and how can you leverage it to boost your nonprofit fundraising? After seeing thousands of fundraising campaigns, we see that peer-to-peer fundraising typically raises twice as much as compared to other digital fundraising campaigns. Here’s everything you need to know about peer-to-peer fundraising for your nonprofit: What Is Peer-to-Peer Fundraising? Peer-to-peer […]

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  • CRM Software for Nonprofits vs. Fundraising Platforms: The Essential Breakdown
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    Donor Segmentation: What It Is, And Why It Matters
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