How To Avoid Burn Out For Nonprofit Fundraisers During Year-End Fundraising Cycle

Guest Post by Beth Kanter and Aliza Sherman, Co-Authors, The Happy Healthy Nonprofit: Strategies for Impact without Burnout Thanksgiving marks the home stretch of the year-end fundraising cycle which can be a pressure cooker for many nonprofit professional fundraisers.  Trying to manage huge workloads with limited resources, can easily trap us into thinking that we […]

Is Peer-to-Peer Fundraising Right For Your Nonprofit?

You’ve run traditional campaigns, email campaigns, and have done enough special events to keep your staff (and donors) busy. But the work of a fundraiser is never done. You always have to be thinking about how to keep the momentum going. Thankfully, after all that fundraising, you likely have a group of loyal supporters ready […]

Kenny Kane of Testicular Cancer Foundation On Donor Cultivation

How To Activate Supporters For Your Cause In this episode we talk with Kenny Kane, the Executive Director of Testicular Cancer Foundation (testicularcancer.org/) about the importance of having a deep understanding of your ideal donors and how that fuels how you craft your messages and activate supporters to take action for your cause. Kenny has significant […]

Confessions Of A Digital Fundraiser

Guest Post by Barb Perell Vice President of Online Services from Avalon Consulting. My name is Barb and I love direct mail. As a digital fundraiser for the past 16 years, that may be surprising. But I’ve seen first-hand that nonprofit programs that leverage online AND offline channels perform better than those that don’t. So as […]

The Year-End Guilt Crisis – And How To Squash It

Guest Post by Allison White, Vice President Graham-Pelton Consulting, Inc. The end of the year approaches and like clockwork, so many organizations and fundraisers throw out the strategic, thoughtful approach they embrace the rest of the year. In its place arrives a hurried pace, an overflowing calendar, and worst of all….a feeling of guilt. The […]

Are You Fundraising The Wrong Way?

If you’re like most charities and nonprofits out there, you are facing two challenges when it comes to online fundraising. Reaching supporters online Convincing them to donate You may be tackling these challenges a number of ways, such as through social media or amping up your email newsletter distribution. And while these are great, proven […]

Julia Reich On Identifying Ideal Donor Personas & Why They Matter

What are ideal donor personas? On this episode we talk with Julia Reich, founder of Stone Soup Creative, about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages. Julia is a branding consultant for nonprofits, strategist, speaker, designer and writer. She works with nonprofits and […]