12 #GivingTuesday & Year-End Fundraising Articles To Help You Navigate The Last 60 Days Of The Year

Candace Cody
Candace Cody

The Fundraising Strategies & Nonprofit Tech Carnival is back, with tons of new resources to share!

Our goal at CauseVox is to provide the resources and tools you need to fundraise effectively. This is especially important during year-end fundraising season.

This is because over 50% of nonprofits say they receive the majority of their contributions between October and December-so it’s the most crucial time for nonprofits to be up to speed on the latest in fundraising tips and tactics.

We’ve created resources like our #GivingTuesday campaign planning ebook to our 60 day year-end fundraising guide to guide you through the year-end fundraising season, but we know there are a lot of other helpful resources out there too!

If two heads are better than one, then a group of nonprofit fundraising professionals all sharing their best resources about year-end fundraising must be just about the best thing there is!

For this month’s Fundraising Strategies & Nonprofit Tech Carnival, we’ve compiled a list of the top #GivingTuesday and Year-End Fundraising Campaign Planning resources to help your nonprofit raise more funds this giving season.

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1) Expert Tips On How To Increase Your Year-End Fundraising By Timi Paccioretti From Little Green Light

expert-tips year end fundraising

There’s a ton of information out there about what works best for the year end, but to find a list of expert tips in one place? That’s extremely helpful. This year-end themed blog posted by Little Green Light has curated tips and helpful links from various industry experts including Gail Perry, Vanessa Chase, and John Haydon.

Learn more year-end best practices

2) 10 Year-End Giving Statistics Every Fundraiser Should Know By Andrew Dain From NeonCRM


Before you plan anything, you have to know the lay of the land, and the year-end is no exception. This blog from NeonCRM is filled with 10 year-end giving statistics carefully selected to help readers better understand the trends in year-end giving and how they can capitalize on those findings for better fundraising.

Find out the latest year-end giving trends

3) Quick Nonprofit Guide To #GivingTuesday Jujitsu By Claire Axelrad From Clairification

Claire Axelrad has been advising nonprofits for over 30 years, and with so much experience in the trenches she has a lot of wisdom to share about how to really engage donors well. Donors get plenty of asks at this time of year, so you have to do your best to stand out.

Claire offers insight to help you flip your focus to your donors and make it #Giving(Thanks)Tuesday.

Read the full guide

4) 28 Donation Page Best Practices (That Work Fast) By Qgiv


#GivingTuesday is a massive online giving opportunity. In order to ensure that you’re putting your best foot forward, this collection of tips touches on 28 online donation page best practices that can help you move donors to complete their donation, #GivingTuesday and beyond.

Learn more about how you can improve your donation page

5) Fundraising Letters: How to Successfully Ask for Donations By Fundly

Fundly Year-End Fundraising

When it comes to end-of-year giving, you have to bring your A-game. This guide walks you through how you can make sure any fundraising letter you send out is optimized to help drive donations for your year-end campaign.

Learn more about how to write an effective fundraising letter

6) It’s Giving Tuesday and We’re Not Ready…Now What? By Brian Sooy From Aespire


#GivingTuesday might only happen once a year, but fundraising is a full-time job. Take a step back from the giving season bubble and learn how to transform your efforts from seasonal to year-round.

Learn more about how you can attract donors this year-end and beyond

7) 7 Mistakes to Avoid In Your Year-End Fundraising By Victoria Dietz, VP Of The Curtis Group

While we all learn from mistakes, it’s even better if you can learn from someone else’s! This article outlines practical tips for year-end fundraising, including the whys and hows, mistakes to avoid, and an infographic timeline of month-by-month steps to success.

Learn what mistakes you can avoid this year-end

8) Is Your Website Ready For Giving Tuesday And Year-End Fundraising? By Katy Teson From Wired Impact


Your website can make or break your year-end fundraising campaign. From homepages to landing pages, learn five ways to make the most of your website for GivingTuesday and year-end fundraising. Find actionable tips and examples from top organizations.

Learn how to use your website to drive donations this year-end

9) 7 Steps to Matching Gift Success On #GivingTuesday Double the Donation

double the donation year-end fundraising

Matching gifts can make a big difference in your #GivingTuesday results. This is a step-by-step process to capitalize on all that matching gifts have to offer this #GivingTuesday.

Learn more about how you can get matching gifts for your year-end campaign

10) Year-End Fundraising Season: Top Tips To Prepare Your Nonprofit By Amy DeVita From TopNonprofits

topnonprofits year-end fundraising

Learn step by step how to create a year-end campaign step by step that fits best for your nonprofit. Complete with tips on how to set campaign goals, tell a good story, and market your campaign well, you’ll know exactly what next step you need to take to crystalize your year-end fundraising campaign well before the snow starts to fall.

Learn more about how you can plan a successful year-end campaign

11. 2 Simple Tactics To Boost Year-End Fundraising (With Actual Examples) By Zach Shefska From Fundraising Report Card

It’s great to plan an elaborate fundraising campaign, but who you reach out to and how you reach out to them can make all the difference. With the marketing strategies outlined in this article, you can easily engage new donors and re-engage past ones for your year-end campaign.

Learn more about how you can market your year-end campaign

12. 8 Prospect Research Lessons From Year-End Giving Season By Bill Tedesco From DonorSearch

major-gifts-year-end fundraising

Looking to attract new major donor for your year-end campaign? Don’t go into it blindly. Learn how prospect research can help guide you in the right direction to gain new donors this year-end.

Learn more about prospect research

With these top 12 resources by your side, you’ll be well-equipped to have a successful year-end campaign.

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Want To Learn More About The Fundraising Strategies & Nonprofit Tech Carnival?

You can send along any carnival-related questions, ideas, and proposals to Taylor at

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