On May 25, 2020 George Floyd was killed by a Minneapolis police officer, watched by three additional police officers. In the time that has followed, Minneapolis and the surrounding cities have been the site of protests, riots, looting, violence, increased police presence, and massive chaos. Minnesotans are standing up and saying that they will not […]

There are many tried and true practices for writing a fundraising campaign appeal but if you’re looking for a guide that actually walks you through each step of the process, you’ve come to the right place.  Top-performing fundraising campaign appeals do three things: they educate, tell a story, and inspire giving. Before you begin, ask […]

In 2020, galas and other fundraising events look a little bit different from the way they used to. Ok maybe quite a bit different.  Even as some areas are lifting stay-at-home orders, big gatherings are simply not an option for the foreseeable future. As a responsible nonprofit fundraiser, you’re looking around wondering how you can […]

A few years ago, text-to-give was a buzzword that had lots of nonprofits excited. Some people were convinced that it would revolutionize giving for younger generations. But we’ve had enough time to see how well text-to-give works and here’s the truth: text-to-give is dead in 2020. Don’t believe us? Let’s take a look at the […]

With nearly a year of Coronavirus under our belts, nonprofits have realized that virtual fundraising is here to stay. Even as we start to think about moving back to some in-person events, nonprofits have realized that the convenience of virtual events can’t be beat.  If you’re looking forward to your next walkathon or race and […]

Your donation form should be helping you get more donors — whether it’s on your website, or on your crowdfunding, peer-to-peer fundraising, or virtual campaign site. To make sure you’re getting as many donors as possible, your focus should be on increasing your donation form conversion rate – which is the percent of people who […]

A few years ago, there were not many charities offering monthly giving. Other than child sponsorship, it was a relatively new concept for charities, and for donors as well.  Times are changing though. Monthly giving has now become an important part of many organization’s marketing strategies. As we respond to an aging donor base, the […]

With many in-person events like galas or walkathons canceled, you’re probably looking for the perfect solution for bringing your in-person events online. Enter: Peer-to-peer fundraising. Peer-to-peer fundraising activates your supporters to fundraise for you, typically raising 2x as much compared to other digital fundraising campaigns. Not sure where to start? In this course, we go […]

For kids across the world, playing sports is a rite of passage. But unfortunately, many children aren’t able to enjoy this privilege.  The Volo City Kids Foundation aims to change that by working to ensure all kids have access to free and safe play.  Volo City Director of Fundraising and Community Outreach Floyd Jones developed […]

The nonprofit landscape right now is something we’ve never seen before. We’re all scrambling to understand what the right response to Coronavirus is, and how we can weather this storm. Enter #GivingTuesdayNow. It’s basically GivingTuesday in May.  The idea behind #GivingTuesdayNow means well. They’re looking to confront the challenges of coronavirus with increasing the giving […]