Let’s face it, galas take a TON of work. Sure, it’s a great way to share your mission and recruit new supporters but the many downsides may be enough to ditch the event:
This brings us to why it’s time to move beyond traditional gala. An UnGala (aka the non-gala gala) is a new fundraising trend that takes away the traditional components of a gala. It’s a way to free up your organization and staff, helping you focus energy where needed most and raise a lot quickly, with an even higher ROI.
An UnGala (sometimes referred to as “Gone with the Gala)” is run through an online fundraising campaign where you invite your top supporters to join and fundraise for you (aka peer-to-peer fundraising).
Rather than purchase tables or tickets, they can donate the amount they would have otherwise spent directly to your cause. Your fundraisers can then invite their friends and families to give on their personal fundraising page. You can even solicit sponsors and offer perks based on the sponsorship level.
If you consider all of the expenses (and headaches) you would incur with a live event, UnGalas are the way to go. To help you get started, here are some considerations:
So, you may be wondering, where’s the venue? Well, it’s entirely online. And that’s one of the best parts about hosting an UnGala – you’ll never have to worry about exceeding room capacity. It’s accessible, meaning that individuals who wouldn’t have been able to attend a live event can still make a contribution.
With all of the action taking place on the web, make sure your platform of choice is user-friendly. Since peer-to-peer fundraising supports everything from birthday fundraisers to marathons, there’s no reason why it can’t be applied to galas. If you want a centralized place where you can view your “guestlist” and the amount raised (in real-time), CauseVox has you covered.
Here at CauseVox, we can’t plug S.M.A.R.T goals enough. Ensure that your fundraising goal fits within the parameters of the S.M.A.R.T method:
Tip: Use a progress thermometer that updates in real-time to create a sense of urgency and motivate your donors. Incorporating a progress thermometer is a common gamification technique, and with CauseVox’s fundraising page, you can inspire your donors to help you hit 100% as they watch donations roll in.
To drive higher donations, try creating different levels of giving with donation tiers. In terms of an UnGala, think of donation tiers as a substitute for tickets. Be sure to offer your supporters pre-determined dollar amounts (i.e. $25, $50, $100, etc.) to choose from.
You can structure your tiers using the traditional Bronze, Silver, Gold, and Platinum donation titles. Or, it could even be something more creative tied to the overall mission and vision of your organization.
You can also show the tangible impact of each donation, by tying each donation level back to a specific outcome (i.e. X amount feeds a child for a month). Either way, suggested amounts through donation tiers are proven to boost donations.
Set a firm date for your UnGala and have people fundraise up through that end date. This is typically best within a 30-60 day timeframe to drive urgency.
To encourage giving on your UnGala date (aka the last day of your campaign), try having a matching gift in place.
Have a sponsorship packet replete with sponsorship levels and a solid pitch letter.
This might not be your traditional black-tie event, so there won’t be things like signage or reserved tables, but you can definitely get creative with your sponsorship packages and perks. If you need some inspiration, here are five ideas to help you get the ball rolling:
Once you’ve got your sponsorship packet crafted, it’s time to start sending it out.
A few examples of people you could send it to includes previous sponsors, local businesses, or board member’s corporate contacts. Just remember, if this is your first time reaching out to someone, be sure to talk to them first to gauge their interest before dropping them a sponsorship packet.
You don’t have to toss all the elements of a traditional gala if you don’t want to.
Take the Neighborhood House Association (NHA) in San Diego for instance. Their virtual gala is the organization’s signature fundraising event and it’s been around for over a decade. To add a live event feel, NHA incorporates an online auction.
If you’d like to go this route, be sure to research auction software options, secure items in advance, and to promote often. As with any fundraising effort, you won’t want to wait until the last minute. Advertise your online auction (especially the big-ticket items) as you normally would with a live event through social media, e-newsletters, and email blasts. Your event is virtual, but there’s still the metaphorical legwork.
For more in-depth guidance on how to rock your silent (online) auction, check this out.
Lastly, an UnGala isn’t your typical gala because there is no actual gala. Instead, an UnGala resembles a peer-to-peer campaign.
Here’s a few quick tips to help you best manage your Ungala peer-to-peer fundraising:
A few P2P best practices are covered here but be sure to brush up before diving in. CauseVox has plenty of peer-to-peer resources to help you succeed even if it’s your first time running a p2p.
With CauseVox’s peer-to-peer platform features, you get time-saving automation and real-time reporting so you can track your progress. CauseVox also offers personal and automated event communication like donation receipts, which means less admin time invested in post-event follow-up.
Get your UnGala set up today with less time and without the hassle.
Find out more about how you can run your Ungala on CauseVox.
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