Regardless of whether you’re a small or large nonprofit, peer-to-peer fundraising is an effective way to reach new donors, engage your current supporters, and increase your overall fundraising capacity. Peer-to-peer fundraising involves individuals creating personal and team campaigns to raise money on behalf of your organization.
Let’s say that you have already enlisted supporters eager to fundraise for your cause. While that’s great, it’s only the first step. A common challenge you might face is that your supporters may not have years of fundraising knowledge and skills to reach their goal. Moreover, for those who are new to peer-to-peer campaigns, fundraising can seem like a daunting task. To help alleviate some anxiety and set your fundraisers up for success, you’ll want to equip them with the right tools.
From the thousands of peer-to-peer campaigns we’ve seen succeed on CauseVox, the vast majority have one thing in common – they’ve leveraged campaign toolkit. Peer-to-peer fundraising toolkits provide participants with all the need-to-know information about your campaign including helpful resources and tips to crush their fundraising goals.
If you don’t have the capacity to do a 1:1 crash course with every individual, a toolkit is an efficient way to get your supporters up to speed before they even start fundraising. It’s also a resource they can refer to again and again throughout the duration of the campaign.
Before you start trying to whip together the world’s best toolkit, you’ll want to have the foundation of your campaign laid out. It’s always best practice to think through and have a solid:
Of course, with peer-to-peer fundraising toolkits, you don’t have to start from scratch.
This fundraising toolkit features:
Feel free to edit and run with it any way you like, and check out these tips and real-life examples for more inspiration. When your supporters register for your campaign, have your completed toolkit ready to send (or have it stored on an accessible drive) and they’ll be ready to start fundraising for your organization in no time!
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