To say that Instagram is a popular form of social media would be an understatement. In fact, as of mid-2017, Instagram reported an astounding 800 million users and 500 million daily users. That’s huge!
Thankfully, this image-focused social media platform, which is owned by Facebook, is poised to continue growing. Along with this growth comes the opportunity for businesses and nonprofit organizations to create a presence along with the rest of users and organically reach both current and prospective supporters.
So, has your nonprofit jumped on the Instagram bandwagon yet? Let’s break down the ins and outs of Instagram for your nonprofit.
This social media platform is based on a simple social sharing premise. Users upload pictures and short videos and share them either publicly or privately (depending on preference) as a permanent standalone post or disappearing “Instagram Story.” Instagram also allows users to tag others in photos and utilize hashtags to increase shareability and connections with others.
The 800 million-plus Instagram users are:
In the realm of social media, Instagram stands out against the likes of Facebook and Twitter because it’s visually-focused. Through one image, video, or story, anyone can share their own story, whether that be the meal they’re enjoying, the party they’re attending, or the cause they’re supporting.
You may be wondering: What does all this mean for my nonprofit? And the good news is that there’s a good chance Instagram can help increase your online presence and expand your organic reach.
Instagram may be right for you if you answer “yes” to any of these questions:
Once you determine you’re ready to hop onboard the Instagram train, there are two big things to consider before incorporating your new account into your communications plan.
When push comes to shove, Instagram is a smart social media platform to use. Here are a few of the major benefits your nonprofit may experience using Instagram.
Instagram continues to grow, and if you are looking for a great way to reach a new audience, it’s definitely worth giving it a try.
Head to Instagram to sign up and get started. You’ll need a mobile device to upload your media, but you can engage with other users on a PC/Mac at your convenience.
Happy posting! @Causevox #InstagramForNonprofits #ReachNewDonors
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