Recurring donors are a fundraiser’s dream. These are the folks who give you a predictable stream of income month after month, and who support your organization over time. They tend to give 5.4x more over their lifetimes than those who give one-time gifts. As fundraising becomes more and more digital, creating sustainable and predictable donations […]

Your donation form should be helping you get more donors, whether it’s on your website, or on your crowdfunding page, or your peer-to-peer fundraising campaign. To make sure you’re getting as many donors as possible, your focus should be on increasing your donation form conversion rate, which is the percentage of people who actually complete […]

Nonprofits that use peer-to-peer fundraising raise more money (twice as much on average), reach more donors, and build stronger communities than those that rely on traditional tactics alone.  Here is why it works so well. When your board member, volunteer, or longtime donor asks their network to give, that ask carries a level of trust […]

Your donors don’t wake up one day and randomly decide to give. They go on a journey, discovering your cause, learning to trust you, deciding to act, and (hopefully) falling in love with your mission. The question is: are you intentionally designing that journey, or just hoping it happens on its own? What Is a […]

AI in fundraising can feel like one more shiny thing nonprofit teams are supposed to care about. Between tight budgets, small teams, and already overloaded to-do lists, it is fair to wonder whether AI is actually useful for fundraising or just another trend you do not have time to learn. The good news is this. […]

AI tools like ChatGPT and Claud are no longer new. Most people have at least experimented with AI. Maybe you have used it to rewrite an email, brainstorm appeal ideas, or summarize a meeting. And maybe you walked away thinking, “This is helpful, but it does not quite sound like us.” That reaction is common, […]

You did it! Your fundraising event is over. You raised money. People had a great time. Your inbox is full of “That was amazing!” messages. That feels like a win. And in many ways, it is. But here is the uncomfortable truth most fundraisers already know. A fun event and happy attendees do not automatically […]

For years, nonprofit visibility has meant one thing: SEO. Rank on Google, write blog posts, add keywords, and hope people find you through traditional search. But in 2026, AI and search discoverability are a bigger part of the picture. More people are asking questions in tools like ChatGPT, Claude, and Perplexity instead of opening a […]

There is so much data available to fundraisers today. For data nerds, it’s exciting. For everyone else? It can feel very overwhelming. When it comes to your donation pages, you could track dozens of metrics—scroll depth, button clicks, time on page—but not everything that can be tracked actually helps you make better decisions. If you […]

If you’re a nonprofit fundraiser, you know that setting fundraising goals is both an art and a science. You want goals that are ambitious enough to inspire action but realistic enough to achieve. Striking that balance can feel like walking a tightrope. Sound familiar? For 2026, let’s set goals that are not just numbers on […]