A donation page is one of the most important components of your website and can make or break your fundraising. When you’re raising money, getting visitors to your website is only the first step.
Your donation page should ultimately aim to close the loop by converting those individuals into donors. If your page is sloppy, clunky, or confusing, it’s counterproductive to driving more donations.
If you’re looking to revamp your current donation page, here’s six elements you shouldn’t overlook:
The first type of donation page is one where form (or button) is directly embedded. Rather than being routed to a third-party, your donors can donate right on your website. A custom-branded embedded form generates trust between your organization and prospective donors and can translate to raising 6x more money.
With CauseVox’s integrated donation page, setting up a donation form (or button) on your website has never been easier. In a few simple steps, you can customize your form fields, add your logo, and create a visually-appealing form.
If you’re running an event- or program-specific campaign (like a peer-to-peer or crowdfunding campaign), these are likely donation pages that won’t be directly embedded. This means that you’ll be using an online donation platform to run your campaign and a free-standing form (separate from your website) to take donations. CauseVox’s campaign pages are easy to use right out of the box with a base template that can be customized to meet your specific branding needs:
Even though these pages aren’t directly embedded on your website, you can integrate CauseVox into your website via a direct donate link or by customizing your campaign URL to reflect your event.
A recurring gift is literally the gift that keeps on giving. While we briefly touched on this topic above, recurring gifts can benefit your org in a number of ways:
CauseVox’s recurring gift option lets your donors “set it and forget it” by choosing a dollar amount to be given on a monthly basis.
While recurring donations are a great option, we’ve also developed an additional automated option. With CauseVox’s pledge donation option, we go the extra mile to provide donors even more flexibility and autonomy. The difference between recurring gifts and pledges is that a pledge starts with a bigger amount that is broken down over time and has an end date.
Pledges on CauseVox help automate donations by allowing your donors to pledge an amount today and pay in designated installments. In addition, CauseVox now offers PayPal integration that can connect to Stripe AND PayPal, all in one donation form.
Once you’ve made sure your donation page has all of the necessary elements, it’s important to measure performance so you know what’s working and what isn’t.
You’re going to want to track key performance indicators (KPIs) that impact your bottom line. These include:
No matter the KPIs you decide to track, data collection is important not only for measuring current progress but to guide future fundraising plans.
Having an attractive donation page starts with the right tool. With CauseVox’s smart donation forms, you don’t have to sweat about the backend mechanics. Our platform automatically processes your payments, generates branded receipts, and manages your data so you won’t have to.
To learn more about how CauseVox can help make your donation page irresistible to donors, schedule free demo.
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