Content marketing is a catch-all term for marketing strategies that involve the creation and sharing of content to attract and engage supporters. Blog posts, infographics, videos, and case studies are all considered content marketing. Essentially, it’s about delivering information that is relevant and valuable to your audience. How does content marketing relate to online fundraising? […]

Hollywood’s awards season will officially come to an end with the presentation of the 86th Academy Awards, better known as the Oscars, on March 2. While much of the attention tends to focus on red carpet attire, the host of ceremonies (favorite Ellen DeGeneres is back), and which actors or films got snubbed, little do […]

Need irrefutable content? Go with testimonial storytelling. I am Second is a movement of people who are inspired to live beyond themselves.  They’re using videos to spread the word about their movement. They believe less is more when it comes to testimonial storytelling. A dark room, a white chair, and a light– that’s their setup. […]

If you’ve been watching the Winter Olympics, you’ve probably seen dozens of human-interest stories about ambitious athletes, the moms who support them, and of course, the politics and passion in Russia surrounding the games. But we found a few hidden lessons that nonprofits can learn from when it comes to crowdfunding. Check them out: 1) […]

The New American Dream Mark Whitehead became a Christian when he was nine years old, but he considered himself more like a “good churchgoer” than a genuine Christian. He had worked in industrial sales for almost thirty years, been married for twenty years, and been a father to two daughters in the Birmingham, Alabama. Mark […]

We just launched a new donation form for all of our CauseVox fundraising sites. It features a brand new user interface for quicker donations, and some powerful new features as well. Here’s what’s new… 1. Enhanced Donation Tiers Donation tiers are directly displayed on the donation form, and they are selectable for a speedy donation […]

Happy belated New Year!! When talking about resolutions and goals, most of the attention goes to fitness and health, or habits and hobbies. But resolving to be bigger and better goes beyond our personal lives – as a nonprofit, your resolutions are to increase fundraising, reach more supporters, and tell better stories. And yet, the […]

You’ve launched your crowdfunding campaign for your nonprofit or social good project to effect some change in the world. Well done! It’s not an easy task, but you should not give up just yet. It’s easy to lose your way as you wade through your crowdfunding campaign as well as working to make a social […]

It takes one person to make a difference and a team to change the world. The extent of what your campaign is able to accomplish can be magnified with the right partnerships. But the questions remain: what types of partners should you look for? How do you establish a partnership? How do you work with […]

Pinterest is the latest tool and social network that can help you tell powerful stories and engage new audiences easily.  There are now over 48.7 million Pinterest users worldwide. Our definitive guide gives you an overview of what Pinterest is, who uses it, how to use it, and tricks on how to get the most out […]