A few years ago, I was helping a small nonprofit revamp their donor outreach. They had an optimized donation page and were running campaigns online, but every time they needed to send a thank-you note, pull a donor report, or figure out who gave last year, it turned into a scramble. “Didn’t we already thank […]
Donor Segmentation: What It Is and Why It Matters
Have you ever sent an email to your entire donor list, only to realize afterward that it didn’t apply to everyone? Maybe the message mentioned years of loyal support or an invitation to join a legacy giving program, and then you got a reply from someone who just made their very first gift: “Thanks… but […]
21 Donor Recognition Examples: How to Thank Donors Well
When’s the last time you received a great thank you? I once volunteered to help raise some extra funds for our nonprofit. The event lasted an entire Saturday after an already busy week. On Monday, I walked into my office to see a handwritten thank you note from our CEO on my desk. This experience […]
Customer Story: How the Inaugural H2gO Challenge Campaign Raised Over $200K
What if every step you took could help someone gain access to clean water for life? That’s the idea behind Well Aware’s inaugural H2gO Challenge, a campaign launched in April 2025 that brought together hundreds of participants to walk, run, and fundraise for clean water access in East Africa. The initiative invited people to walk […]
8 Ways to Optimize Your Fundraising With a CRM for Nonprofits
You know the feeling: juggling donor emails, tracking event RSVPs, trying to remember who gave what and when, all while prepping for your next big campaign. Sound familiar? You’re not alone. For nonprofit professionals, staying on top of fundraising often feels like spinning plates while walking a tightrope. But here’s the good news: a CRM […]
Online Fundraising Site: 10 Tips to Create A High-Performing Fundraising Website
Online fundraising sites are powerful tools to help you fundraise. With a dedicated fundraising website, you can enhance your campaign, providing a central hub to help you raise more money; it’s the rallying point for all of your planning and messaging. These days, you don’t have to be tech-savvy to have a professional-looking campaign but […]
Everything You Need to Know About Nonprofit CRMs
It’s hard to fundraise without clean, easy-to-access donor data. Instead of reaching out to donors, offering relevant giving opportunities, and telling your nonprofit’s story, you spend your time trying to find information, entering data in multiple places, and creating endless spreadsheets. None of those activities raise any money. Luckily, there’s a simple answer to streamline […]
Fundraising Campaign Communication Templates for Email, Social Media, and SMS Marketing
Running a successful fundraising campaign takes clear, consistent communication that actually connects with your audience. That’s where this guide comes in. The Fundraising Campaign Communication Templates resource is your plug-and-play toolkit for what to say, when to say it, and how to say it across email, social media, and SMS. Whether you’re prepping for your […]
6 Ways to Find New Donors for Your Nonprofit
You know the feeling—you’ve sent the thank-you notes, optimized your donation page, and run a successful campaign or two. But as the dust settles, a nagging question pops up: How do we keep this momentum going? More specifically, how do we find new donors who care about our cause just as much as our current […]
6 Ways to Grow Your Nonprofit’s Monthly Giving Program
It’s 2025, and we’re fully living in a subscription culture. Everything from our favorite tunes on Spotify to our weekly meal kits are just part of how we live now—simple, straightforward, and automatic. This model of convenience and consistency isn’t just limited to consumer goods; it’s actually been part of nonprofit fundraising for decades in […]
