Let’s run through an example of compelling storytelling. Say your organization is focused on helping keep at-risk youths out of gangs. Which is more compelling? “We help keep at-risk kids out of gangs.” Or – “Jason just started his first semester at the University of Alabama on a full scholarship. If you’d known Jason five […]

Storytelling engages your audience and fosters a connection that is more likely to lead to them contributing to your cause. Using video to tell your story, especially for online fundraising, is increasingly popular and easy to do. Read our beginner’s guide to learn the basics of nonprofit video storytelling and how to use video to drive […]

Your nonprofit’s story is your most valuable asset. Your story can inspire action and create change. In addition, nonprofits that tell compelling stories tend to raise the most funds. At the 2012 Nonprofit Technology Conference, we moderated an incredible session called The Future of Nonprofit Storytelling with JD Lasica (Socialbrite), Jenna Sauber (Case Foundation), and […]

Stories are powerful. From the beginning of humanity, stories have been how we make sense of the world, share wisdom, and explain our existence. Storytelling is the most powerful tool nonprofits have at their disposal. All good stories engage audiences, influence their behavior, and inspire them to share the emotion felt from the story. It’s […]

Storytelling is one hot nonprofit trend. You can use it to reposition and grow your company, champion a cause, or reboot your career. No matter what great nonprofit practices you have in place, nothing will ever shift unless your audience really identifies with the story you tell. My friend Michael Margolis over at Get Storied has put together a totally […]

Storytelling is a culture of communication for your nonprofit. It’s how you communicate with donors, supporters, and staff. Storytelling is a driving factor for online fundraising success. One of the most effective ways to tell stories is through images. Images evoke emotion — the root of what drives your nonprofit or cause. We found this […]

Today we interview Joe Lambert, founder of the Center of Digital Storytelling out in SF. He’s one of our panelists at the Nonprofit Technology Conference this year too. Here he shares his thoughts on the future of nonprofit storytelling. What is the future of nonprofit storytelling? How is it going to change? I recently found […]

We love TechSoup, and our friends over there are having a digital storytelling challenge for nonprofits this month! Read more below. — TechSoup’s third annual Digital Storytelling Challenge (TSDigs) is on this month, and we want you to submit! It’s simple: Create a one-minute video or five-photo slideshow capturing your organization’s mission, passion, and hard […]

When I left the TV news business, the only thing I knew for sure was that I wanted to tell inspiring stories. When I looked around most of those stories were coming out of the nonprofit world, so I decided to put my focus there. I believe that nonprofit stories will continue to be some […]

Digital storytelling is one of the big trends for nonprofits in 2012. More and more of them are seeing a high ROI on creating videos, writing narratives, and investing in media. Yesterday, we presented with Annie and Ethan from ListenIn Pictures at NTEN’s 501 tech event in NYC about our digital storytelling for nonprofits. We […]