We know that most people make purchasing, and donating, decisions based on their emotions. That’s why a compelling story is so important to successful nonprofit marketing and crowdfunding campaigns. But if your nonprofit marketing is all about emotional appeal, it can turn donors off. You also need to provide strong reasoning and data. So how do you […]

Kristin Campbell’s fundraising story is not an exception to how current events can quite literally change the course of history for your nonprofit. Three months before their GivingTuesday campaign, TMZ Sports released a shocking video. It showed Baltimore Ravens star, Ray Rice, punching his then-fiancé in an elevator, knocking her unconscious. He then tries to […]

Once you’ve set up your fundraising campaign, you’ll naturally want it to reach as many people as possible, but you can only do so much on your own. The trick is to recruit your own fundraising army; donors and supporters that will share it with their own networks. How do you achieve this holy grail […]

International Women’s Day, on March 8 every year has been celebrated since the early 1900s but has gotten more traction in recent years as the international development community has amped up its efforts online and offline. Now, hundreds, if not thousands of organizations raise funds and run awareness and advocacy campaigns for this global day […]

If you work in a nonprofit, chances are you are a woman or are led by one. Women make up 45 percent of nonprofit CEOs, and 73 percent of overall workers, but only 21 percent of nonprofits with budgets over $25 million are led by women. This suggests that most smaller nonprofits, those most in […]

Once you know other possibilities are out there, you can’t un-know it and often this happens by traveling abroad. Sanjli Gidwaney, the founder of the US chapter of Design for Change, has seen this firsthand by taking a group of students abroad last year. This year she needed to crowdfund again, except she decided to […]

AWARE decided to expand their current services to launch a Sexual Assault Centre so they set out to raise $30,000 in ten weeks. Jolene Tan, the Programs and Communications Senior Manager at AWARE, led her team in this effort. To their great surprise, they raised $33,000 in one month! With the help of a compelling […]

Modern nonprofits don’t operate like the charities of old. They blend attributes of social enterprises, educational institutions, microfinance banks, and volunteer organizations. While these non-traditional models are having bigger and more lasting impacts, it means that these nonprofits have unusual organizational structures and often a higher proportion of funds going to overhead, a four-letter word […]

You can breathe now – the third annual #GivingTuesday has come and gone. We were so excited to see how many of our users chose to participate in the annual day of giving back. Compared to last year, the total raised for #GivingTuesday increased by 15x on CauseVox. We had hundreds of #GivingTuesday campaigns running. […]