Fundraising

Tips for Personal Appeals on Fundraising Pages

In peer-to-peer or supporter-driven fundraising, supporters are the key to raising funds and awareness. Online, we use fundraising pages to make this happen.

The supporter’s personal appeal on their fundraising page helps their friends and family to connect to the non-profit personally through the supporter.

Here are tips, written for supporters, to help them craft their personal appeal on their fundraising page.

1. State the purpose – Describe the campaign or non-profit clearly and note what action you want the reader to take.

2. Make it personal – Write to your personality and fill it with passion. Don’t make fundraising just about fundraising. Make it about being human.

3. Show your gratitude – Show people that you appreciate their support. Update this message with a big thank you at the end of the campaign, or thank donors personally.

4. Call to action – Tell people the one or two things you want them to do.

5. Be concise – Messages that are 175 to 225 words in length work the best.

Published by
Rob Wu

Recent Posts

  • Fundraising

Product Update: CauseVox Automated Matching

Ever wished your donations could go even further? Enter automated matching—an indispensable tool that transforms…

1 week ago
  • Peer-to-Peer

Maximize Giving Day Success with Peer-to-Peer Fundraising

Chances are, you know what Giving Tuesday is by now. However, it's important to recognize…

1 month ago
  • Fundraising

Customer Story: Spur Local Raises Over $1M With Their Give Local Campaign

Here at CauseVox, we love a good success story. And we couldn’t think of a…

2 months ago
  • Fundraising

Donor Personas: How to Identify Your Unique Donor Audience

Do you ever go grocery shopping and see a product that feels like it was…

2 months ago
  • Fundraising

Giving Day Checklist: Everything You Need to Run Your Giving Day from Start to Finish

Hosting your own giving day is a powerful way to amplify your mission. At CauseVox,…

3 months ago
  • Fundraising

Giving Days: How They Work & How Your Nonprofit Can Participate

From Giving Tuesday to World Diabetes Day, giving days stand out as events that bring…

3 months ago