Notice we didn’t ask whether you should use Twitter. You probably should. But the amount of time and resources you invest in Twitter is an open question that depends on your organization’s goals. Before you go “#ALL_IN” on Twitter, you need to consider who you’re trying to reach.
Fortunately, Brian Solis has shared some very illuminating data on the matter. Here are some notable points:
Now things start to get interesting:
And, unsurprisingly:
So, if you want to fundraise from old farmers (don’t giggle, their net worth might surprise you), you need to hit “them there dusty backroads” or send a message via snail mail. If, however, you want to reach out to urban youth, you need to get hashtaggin’, yo.
Cultivate a robust presence on Twitter by sharing relevant info, responding and following influential Tweeters in your issue area, and welcoming followers. Get a campaign trending virally, and your yearly fundraising goal could be met in a day!
Hit us up at @causevox, and we’ll help you get the ball rolling.
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