Content marketing is a catch-all term for marketing strategies that involve the creation and sharing of content to attract and engage supporters.
Blog posts, infographics, videos, and case studies are all considered content marketing. Essentially, it’s about delivering information that is relevant and valuable to your audience.
How does content marketing relate to online fundraising? As a nonprofit, you use it as a way to educate people about your cause, engage with your supporters, and drive donations.
Our guide provides an extensive overview of content marketing and how you can leverage your content-based media to extend your campaign reach and drive donations.
