I remember growing up and listening to the stories my grandparents would tell me about the China Civil War. They would talk about fighting in the war, taking care of the wounded, and eventually escaping to Taiwan. Their stories would capture my attention completely.
Stories are narratives that help us understand events, culture, and morals. Through the plot, characters, and point of view, we are drawn in and lost in the narrative.
When was the last time you watched a movie, read a book, or saw a show that completely drew you in? When was the last time you gave your full attention unintentionally?
If you’re like me, then it happens all the time. Storytelling occurs everywhere – movies, books, shows, and even ads.
To get better results for your non-profit or fundraising campaign, craft a compelling story to draw in your audience. We created the COMPEL framework, as a way to get started.
Your story is important; it is also unlike any others. Use it to compel others to join your cause.
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