What do PETA, Groupon, and FourSquare have in common? They utilize a strategy called gamification. Gamification works by applying game design and techniques in non-game contexts. Any organization or individual can apply it to encourage people to adjust their behaviors and to solve problems. Our comprehensive guide offers insight into gamification, and how you can […]

Nervous about your crowdfunding campaign’s wobbly, uncertain success? Perhaps your campaign is not going as well as you expected or you’re not getting the traction and publicity that you thought you would. It’s not all lost. You can still change it! Let’s look at what the common symptoms are for a failing crowdfunding campaign and […]

Timing can make or break your crowdfunding or online fundraising campaign. In fact, mastering your timing can drastically improve engagement and communication with your supporters at every stage of the campaign. Do you want to know how you can use timing better to propel your campaign to the next level? Our new guide provides a […]

Setting a crowdfunding or online fundraising goal is the first step in planning a campaign. You start with a point of view and then set funding goals that are achievable, measurable, and relevant to your mission. Learn more by reading our guide that outlines a step-by-step process on setting your point and view and fundraising goal.

The marriage of neuroscience research and marketing is called neuromarketing. Companies have used neuromarketing to learn why consumers make certain decisions and measure consumer thoughts on advertisements and products. How is neuromarketing relevant to online fundraising? Nonprofits can use neuromarketing techniques like hot triggers to drive supporters and donors to action. Our free guide walks […]

Fundraising gifts are incentives you give to get donations. For example, a fundraising gift might be a coffee mug, a tote bag, or a handmade item that you give to a donor to incentivize them to donate. This has been hotly debated for 30+ years, and still, people have varying opinions. Yale professors (Journal of Economic […]

She’s the First volunteer Laura Simion spends most of her day working as an account manager in the financial services industry. She works just as hard for startup nonprofit She’s the First as co-chairperson of the organization’s finance committee. Laura Simion joins She’s the First Laura was born and raised in Romania then emigrated with […]

By the end of this year, there are going to be more mobile devices than the number of people in the whole world. Wow. Nearly a quarter of web traffic is coming from mobile devices too. That means a lot of people are visiting your fundraising site on their mobile phones. Is your fundraising site […]

When it comes to changing the world, you’d rather be on the front-lines, rather than planning an online fundraising campaign. You’ve limited time budgeted for executing a fundraising campaign, so how should you make the most of it? Not All Tasks Are Created Equal First, let’s look at the elements that we’ve identified in a […]

Donors and supporters want to hear about the social impact that is made possible through their donations. So how can your nonprofit convey your impact in a way that engages and inspires donors? By telling stories, of course! Telling stories isn’t easy, but we can turn you into a pro. Our free (no sign up!) comprehensive guide […]