When you started your nonprofit or social enterprise, you probably weren’t doing it to become a marketer. After all, you’re not selling used cars! Why should you have to do anything more than tell your story with the passion you can have? The nonprofit world needs as much savvy marketing as the for-profit sector, perhaps […]
Welcome to Part 2 of our series on the elements of great of storytelling for nonprofit fundraising, from the Storytelling for Business course by Kevin Allison at the StoryStudio.org. In Part 1, I covered the essentials of a story: emotional arc and a person to relate to. Part 2 is about the second most important […]
Welcome to the first post in a series about the mechanics of great storytelling, from the Storytelling for Business course by Kevin Allison at the StoryStudio.org. You already know that telling a story is key to reaching the hearts of your donors, but do you know exactly what that means? What to say, when to […]
Dan Pallotta – Author of Uncharitable Dan Pallotta created the multi-day charitable event industry. Think cross country bike rides for charity. These events made it possible for individuals to raise large sums of money for the charities and causes they cared about, basically a kind of crowdfunding. Pallotta is, thus, one of the great innovators in the […]
Don’t get so caught up in the details of your nonprofit that you forget to convey the human story behind it. While grantmakers and foundations may be more concerned with your business plan, donors give to people with causes, not to credentials and projections. Studies show that people ultimately make buying decisions based on emotions. […]
Passionate, deeply involved supporters are a godsend, but when they start to provide well-intentioned feedback, it can be more distracting than helpful. Here are some pointers on separating the wheat from the chaff and fielding supporter feedback. 1. Consider the Source Some of the loudest opinions come from the least credible sources. Don’t get caught […]
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If you work in a nonprofit, chances are you are a woman or are led by one. Women make up 45 percent of nonprofit CEOs, and 73 percent of overall workers, but only 21 percent of nonprofits with budgets over $25 million are led by women. This suggests that most smaller nonprofits, those most in […]
Once you know other possibilities are out there, you can’t un-know it and often this happens by traveling abroad. Sanjli Gidwaney, the founder of the US chapter of Design for Change, has seen this firsthand by taking a group of students abroad last year. This year she needed to crowdfund again, except she decided to […]
While crowdfunding gives you access to a much wider audience for spreading your message and connecting with potential supporters, it can also put you at risk of diluting your message. With access to so many people, you need to make sure that you are spending your time wisely and getting in front of the most […]
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