The task that today’s Development Director faces can be daunting. The world of fundraising has changed so much in recent years, with so many new possibilities and risks, opportunities, and learning curves. It can sometimes feel as though the job has expanded exponentially and never seems to stop growing. But with a few essential skills […]
How To Turn Any Message Into Story
We talk a lot about using storytelling to create powerful marketing content that will inspire your audience to action. Stories are effective because humans understand the world through stories, not logic, facts, or figures. So it’s important that you can turn any message into a story structure, even if it’s not emotionally compelling to begin […]
How To Make Your Donor The Hero Of Your Cause
Nonprofits used to take a page out of the consumer marketing playbook: make the consumer feel inadequate, guilty, or broken, and offer your product or service as the only thing that can save them. We used to see videos of starving African children or abject wild animals trapped in cages and were guilted into donating. […]
Launching a Crowdfunding Campaign for Nonprofits & Social Good [Infographic]
The crowdfunding research firm Massolution found that in 2014, 18.9% of the $16.2 billion crowdfunded went to social causes. This is a huge opportunity for nonprofits as well as social good projects alike. We’ve demystified the process for anyone to launch their own social good crowdfunding campaign, and it’s featured on Mashable. Check it out […]
4 M’s That Motivate #GivingTuesday
For those of you unfamiliar with #GivingTuesday, the movement was created with the idea that after all the thanks fall silent and all the Black Friday and Cyber Monday spending come to a close, we should have a day dedicated to giving back. Henry Timms, the founder of #GivingTuesday and executive director of 92Y, stepped […]
Movers & Shakers: Dabney Schmitt & Team Raise Over $56,000 For Children Of Vietnam
Dabney Schmitt, a board member of Children of Vietnam, was thrilled to raise over $56,000 to benefit homeless and poor children in Vietnam. To her great surprise over half of their 450 donors were new to Children of Vietnam! Let’s hear more about her story now. What is Children of Vietnam all about? Well, Children […]
How the Sales Funnel Can Work at Nonprofits
Guest Post by Joe Garecht There’s a lot that nonprofit organizations can learn from our counterparts in the for-profit world. Business budgeting and goal forecasting, A/B testing for marketing messages, and critical path planning can all be very valuable to charitable organizations. Another concept that has huge applications for nonprofits is the sales funnel. What […]
Movers & Shakers: Cate Mellen Of the Carlisle Family YMCA, Raises $83,607
What is your organization’s story? The Carlisle Family YMCA is an independent stand-alone Y (short for YMCA) as opposed to other areas that might have twenty to thirty branches. Our mission is three-fold: healthy living, youth development, and social responsibility. What does the fundraising campaign cover for the Y? Every year we raise money in […]
This Fundraising Technique Could Double Your Donations
You do a lot as a fundraiser or marketer at your nonprofit, but you can’t do everything. Often, volunteers and advocates become the face of your nonprofit, and some donors will come in from their interactions with them. That’s why it’s essential you adopt a fundraising technique that helps them stay inspired. In fact, there […]
Movers & Shakers: Sarah Kaufmann-Fink of MMORE Raises $80,000
It’s quite a powerful combination when personal passion intersects with fundraising, as in the case of MMORE. In March, Sarah Kauffman-Fink set an ambitious fundraising goal to move a research study to the clinic so myeloma patients could have access to this new treatment as soon as possible. Let’s hear more from Sarah now. Do […]
