It is not a surprise to you that your nonprofit website is an essential marketing tool for your nonprofit. It may, however, surprise you that your website copy (the written content and information on your website) is essential to the effectiveness of your website. Consider making some adjustments in order to dramatically improve your donor […]

Your nonprofit website is, in many ways, the front door to your nonprofit. Whether it’s someone looking for the services your organization offers, or a prospective donor that heard about your cause from a friend, chances are that the first thing many people do is do a quick Google search to find our nonprofit’s website. Understanding […]

If you haven’t been measuring your nonprofit’s website performance, there’s good reason to start doing so sooner rather than later. Especially if you’re considering a redesign of your nonprofit’s website. Why? Because in today’s world, people want information quickly. When visitors to your website experience issues such as slow loading times, missing/inaccurate information, or unclear […]

In the past few weeks, we’ve been sharing insights on donor engagement. Our Donor Engagement Strategy Playbook walks you through everything you need to know in order to engage and retain the donors to your fundraising campaigns. Whether it’s collecting more insight about your donors or streamlining your fundraising event’s processes, having the ability to […]

If you work at a nonprofit, chances are you do your fair share of storytelling and that you’ve followed every bit of traditional advice. You know to follow a tried-and-true plotline, use emotion-evoking words and finish with a happy ending or offer a solid solution. Yes, all of these tips do work. But, there’s more […]

As a nonprofit leader, it is your job to keep the nonprofit board of directors actively engaged in your organization. However, this is much easier said than done. You’ve likely got a ton on your plate, operating your organization, managing employees and volunteers, and fundraising to keep it all afloat. But, it’s time to consider […]

It is essential for your nonprofit to authentically connect with donors- not only to reach your fundraising goals, but also to have a great donor retention rate. Part 1 of this series discussed the importance of cultivating relationships with real people in face-to-face situations. In part 2, we focused on how to authentically connect with […]

In an ideal world, you were highly successful during your last peer-to-peer fundraising campaign. If you ran your campaign following the tried-and-true peer-to-peer fundraising techniques outlined in this primer, then you likely brainstormed to create an inventive campaign, developed a clear and effective fundraising site, and recruited friends and family to set up personal fundraising […]

Part 1 of this series on how to authentically connect with your donors dealt with developing relationships with real people. Face-to-face interactions and tactile methods of relationship building are critical. Today is all about leveraging social media as a key relationship-building tool. Before moving forward, if you need to brush up on your overall understanding […]

What is Net Promoter Score (NPS)? Net Promoter Score is a simple way to gauge the loyalty of your donor base. Nonprofits around the world have been using different versions of NPS to analyze their donor satisfaction since the early 2000’s. Many nonprofits and businesses use the information gathered from the NPS survey to determine […]