Donor retention has become a major focus in the resource development world over the past few years—and for good reason. Retention keeps your nonprofit income steady, makes fundraising easier, and encourages your donor to keep engaging with you throughout the year. But, all you really need to know about how to cultivate long-term donor relationships […]

How Understanding Your Nonprofit’s Brand Strategy Drives Fundraising On this episode of Rally & Engage by CauseVox, we talk with Farra Trompeter. She is the Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has led dozens of organizations through major […]

From ancient cave paintings to modern neuroscience, evidence abound that humans learn and communicate best through stories. Therefore, stories can be a powerful tool for nonprofits. Stories can raise awareness for a cause. Stories can illustrate social impact. Stories can connect individuals and create a community. Since science has shown our predisposition to connect to […]

If you work with nonprofit marketing in any sort of capacity, then you are all too familiar with the number of communications options available to spread awareness and education to your audience. Social media, emails, direct mail, special event materials, and even simple pamphlets are just the tip of the iceberg when it comes to […]

Donations are the gas that will get your car (your nonprofit) to where you’re going (your mission). No matter how great or worthwhile your destination is, without gas, you are not going to get there. You must identify how to get donations for your nonprofit’s mission. You are not going to accomplish your goals. Which […]

We have spent several weeks discussing ways that your nonprofit can authentically connect with your donors. Face-to-face interaction, social media presence, and expressing sincere thankfulness for donor support are three ways to build great donor relations. Today we are going to wrap up our series by discussing a critical ingredient to building lasting, authentic donor […]

How Should Nonprofits Be Using Facebook In 2016? On this episode of Rally & Engage by CauseVox, we talk with John Haydon. He is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits realize their best marketing and fundraising results. John has spoken at the Nonprofit […]

Prior to joining CauseVox, I spent six and half years in fundraising and marketing at international development nonprofits. During that time, I was constantly balancing an unrealistic workload, limited resources, and continuous change. Every new project or campaign began the same way—spending nights digging through online resources trying to learn best practices and looking for […]

What Makes A Fundraising Campaign Successful? On this episode of Rally & Engage by CauseVox, we have the opportunity to talk with Nancy Letteri. She is the Executive Director at Children of Vietnam, a nonprofit focused on alleviating child poverty. Prior to joining Children of Vietnam in 2011, she spent five years working for a foundation. […]

What Is Story-Driven Fundraising? On this episode of Rally & Engage by CauseVox, we have the opportunity to talk with Mark Whitehead. He is the Executive Director and Co-founder of neverthirst, a nonprofit providing clean and living water solutions in North Africa and Southern Asia. Hearing a sermon preached by David Platt in 2006 called […]