Adam Hutchison set off to Indonesia to pilot a literacy program for WIJABA/Roots & Shoots, hoping to raise $10,000 to continue educating children this fall. By the power of short videos, video editing skills, and a personal touch, he did it!
Let’s learn more about Adam and his campaign.
Of course! This fundraising campaign was a collaborative effort between The World is Just a Book Away (WIJABA) and Jane Goodall’s program, Roots & Shoots. I represent WIJABA and recently returned from Indonesia where I was able to pilot the deforestation Roots & Shoots program that we were promoting through our fundraising campaign.
The overall mission of WIJABA & Roots and Shoots is to spread literacy and improve children’s awareness of environmental and endangered species within the country.
The goal was to raise $10,000 to implement an eight-week curriculum in eighty schools in the fall. The curriculum I created and adapted for Indonesia is about deforestation with a focus on raising kids to be leaders in their community in Indonesia.
The funds from this campaign will be used to take this curriculum to eighty schools by the end of the year.
I started out by Googling a variety of fundraising sites. Initially I wanted to use Kickstarter, but it required a tangible product to give to your donors so it’s not really for nonprofits, and then I found CauseVox.
Who donates and how much they donate! You’ll get money from people and places you don’t expect! Some of the largest donations came from people that were friends of mine from years ago that I haven’t talked to in a while.
Some people prefer for you to ask for a specific amount of money. Something to the effect of, ‘We need $3000 to fund the salary of one teacher.’ I found that large donors like specificity.
The eight-week module will be launched this fall due to the generous gifts of Adam’s family and friends. Over 200 Indonesian children will learn about the reality of deforestation in their country and learn how they can be empowered to engage and affect change as upcoming leaders.
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