Are you excited about your donation page? Does your online donation form make your heart sing? Are you thrilled to direct donors to it?
“It’s just a donation page,” you may be thinking. “What makes one better than any other?”
The facts may surprise you. A good donation page is more than a pretty website: it can increase both your number of donors and the size of their donations. More than half of donors worldwide prefer to give online with a credit or debit card, so your online donation page can’t just be an afterthought.
A nonprofit donation page that’s slow, clunky, or just a floating Paypal button simply doesn’t deliver the results that branded, embedded donation pages do. Nonprofits who don’t optimize their donation pages are missing out on dollars and donors.
Luckily, the best practices that make a nonprofit donation page work aren’t complicated or intimidating. With CauseVox, they don’t even require waiting on your IT person or becoming a tech wizard.
Take a look at these nonprofit donation pages that are doing it right, and learn how to improve your own donation page to raise more money and delight your donors.
1. Stupid Cancer: Maintain Your Brand
Picture this: You click the “donate” button on a nonprofit’s website, and then, all of a sudden, you’re taken somewhere else. You’re no longer at the nonprofit’s URL, the form looks generic, and you’re expected to enter your credit card information. How confident do you feel making a donation?
Stupid Cancer uses CauseVox to keep their brand consistent on their donation page. Their logo is right on top of the donation form. Custom-branded donation pages build trust with donors, and increase both the size of average gifts and likelyhood that a donor will make a second one.
They also use CauseVox’s embedded donation form so that donors never leave their website. This makes donors feel more secure, since they remain with the organization they trust, rather than a third-party site they may not recognize. This security results in greater giving. According to NP Source, custom-branded embedded donation pages raise six times more money.
Nonprofit Donation Page Tip #1: Branding is about more than logos, it increases trust and donations.
2. Irish International Immigrant Center: Use Donation Tiers
Before Megan Miller switched to a CauseVox nonprofit donation page, she was relying on PayPal to process donations to the Irish International Immigrant Center. PayPal was letting her down. With no way to demonstrate the organization’s impact, suggest gift amounts, or share meaningful information, it didn’t perform very well.
When she replaced her outdated donation form with a nonprofit donation page from CauseVox, Megan saw staggering results. “The CauseVox donation page has helped us raise $60,000 in the past seven months. In the same period last year, we raised $33,000. It has been really great for us.”
How did they raise so much more? Megan credits CauseVox’s donation tiers. She saw a slight increase in the number of donors giving, but the remarkable increase was in average gift size–it went up by almost $100! When given a suggested amount, donors chose to give significantly more.
Nonprofit Donation Page Tip #2: Donation tiers increase gift size.
3. Big Top Chautauqua: Simplify Your Forms
Filling out forms is part of online giving, but it’s not the most exciting part. In fact, it can be quite annoying if the form is unnecessarily long, hard to understand, or strangely invasive. No one wants to fill out a ten-page form to make an online donation, and a lot of people won’t. They’ll put it off, or start and then leave without completing the donation.
Make it easier for your donors to give by only asking for the information you really need. Big Top Chautauqua’s donation form is simple and straightforward. Each step is short and sweet, with no extraneous information.
You can encourage monthly giving and donation tipping without cluttering up your form. Big Top Chautauqua gives their donors a chance to make a recurring gift or cover processing fees with simple checkboxes, an easy option to add with CauseVox.
And of course, like Big Top Chautauqua, you’ll want to make sure your donation page is mobile-optimized so that donors can give from their phones or tablets. CauseVox donation pages look beautiful and work easily on any mobile device.
Nonprofit Donation Page Tip #3: Simplify your donation form to encourage donors to complete their donation
4. TCF: Prioritize Giving
You want to tell your donors so much, and give them a million ways to get more involved. This is great, but your donor donation page isn’t the place to do it. Your donation page should really be about one thing: making a gift.
If your page is cluttered, you risk donor dropoff. People may come to your page prepared to make a donation, but then get distracted by something else, or not be willing to sift through all the information you’ve given them.
The Testicular Cancer Foundation does a good job mitigating this risk. Their donation page has a lot of information, but they put making a donation on the very top. Donors who want to know about planned giving or in-kind donations can scroll down, but people who come ready to give see exactly what they need immediately.
Nonprofit Donation Page Tip #4: Make giving easy
5. Skid Row Housing Trust: Connect To Impact
Does your donation page solely focus on the logistics of making a gift? If so, you’re missing out on an opportunity to further excite your donors about your mission and possibly increase their commitment and giving: tying donations to impact.
People give to nonprofits because they want to make a difference. Showing them what their money can make happen is crucial to creating a donor experience they’ll want to repeat. Your donation page is another place you can show them why their donations make them the heroes of your cause.
Skid Row Housing Trust immediately connects donations to real-life impact by using CauseVox’s custom donation tiers. Isolated dollar amounts don’t show your donors what their donations accomplish, but you also don’t want to overload them with text, so custom donation tiers are the perfect solution.
Nonprofit Donation Page Tip #5: Make the dollars mean something with custom donation tiers
Drive More Donations
Your donation page has so much potential to improve your online fundraising, and we want you to have one that you’re excited about. CauseVox is here to help you create a donation page that converts more donors and raises more money, without a hassle or a headache. Get started today!