Think back to the last time you received a handwritten thank you note. I’m not talking about a generic email or automated receipt, but a real message with your name on it, acknowledging your specific gift. Chances are, it made you feel seen.  That kind of personalization is often missing in today’s fundraising. While technology […]

Have you ever sent an email to your entire donor list, only to realize afterward that it didn’t apply to everyone? Maybe the message mentioned years of loyal support or an invitation to join a legacy giving program, and then you got a reply from someone who just made their very first gift: “Thanks… but […]

What if every step you took could help someone gain access to clean water for life? That’s the idea behind Well Aware’s inaugural H2gO Challenge, a campaign launched in April 2025 that brought together hundreds of participants to walk, run, and fundraise for clean water access in East Africa. The initiative invited people to walk […]

Online fundraising sites are powerful tools to help you fundraise. With a dedicated fundraising website, you can enhance your campaign, providing a central hub to help you raise more money; it’s the rallying point for all of your planning and messaging. These days, you don’t have to be tech-savvy to have a professional-looking campaign but […]

It’s 2025, and we’re fully living in a subscription culture. Everything from our favorite tunes on Spotify to our weekly meal kits are just part of how we live now—simple, straightforward, and automatic. This model of convenience and consistency isn’t just limited to consumer goods; it’s actually been part of nonprofit fundraising for decades in […]

It’s common to think that an event starts when guests check-in. In reality, it actually begins the moment someone visits your event page. The registration experience sets the tone from that very first click. Whether it’s a gala, luncheon, or peer-to-peer fundraiser, the ease of signing up can significantly influence people’s eagerness to join. To […]

Your fundraising campaign page is more than just a digital placeholder – it’s the heart of your mission online. For nonprofits with limited resources, making the most of this page is critical to driving donations, engaging supporters, and amplifying your cause. But where do you start? With a few strategic tweaks and thoughtful design choices, […]

By now, GivingTuesday has become a fixture on nonprofit calendars, inspiring generosity worldwide. It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a […]

Organizing a peer-to-peer fundraiser (P2P) for your cause? Whether it’s a run, walk, race, or another creative idea, peer-to-peer fundraising taps into the power of your community to expand your reach. Participants fundraise on your behalf, leveraging their personal networks to support your cause. The results can be fantastic, but to make it seamless and […]

It’s fall y’all! The leaves are changing and soon we’ll be adorning our surroundings with hay bales, sipping pumpkin spice lattes, and getting into that cozy autumn spirit. But, as a fundraiser, your job is just ramping up. That’s because fall is a busy time of year for fundraising. Sure, there’s GivingTuesday and the standard […]