Digital Fundraising Summit 4

We know audiences, and us all, are tired and overwhelmed. After a year of isolation, we still find ourselves facing uncertainty even as progress occurs. For nonprofits, that means it is more difficult than usual to keep our audiences engaged.

Join us to discuss your communications plan for the rest of 2021 and how to balance the different communication channels available while also tailoring your message to drive your audience to action.

We’ll discuss:

• What channels should you be using and what trends on engagement are we seeing for social media, email, direct mail, and more?
• What do audiences want to hear now and how do we have a plan for our messaging across the year?
• How do we do all of this effectively with a small team and limited time and resources?

The most common questions we get from nonprofits are:

1) What is the Google Grant, and

2) What is the impact it can realistically have?

This session will cover: 

• Who is eligible for the Google Grant 
• Why it’s probably the highest impact tool in the nonprofit marketing toolbox
• How many different kinds of organizations are using the Grant successfully with specific real-life examples
• How to structure your nonprofit’s website to maximize your success with the Grant

How to convert social media fans and followers into donors and long-term supporters? That’s the big question, isn’t it?

If we are spending all this time on social media, what are WE getting out of it?

Even if you aren’t using social media for fundraising purposes, you will still want to get your fans and followers to take a bigger step with you – to sign up for an advocacy action, to download a research paper, or to join your membership.

In this session, nonprofit social media expert Julia Campbell will give you actionable ways to build deeper relationships with your social media fans and followers, and convert them into long-term supporters.

“Why should I give to you?” Every one of your potential donors is asking this fundamental value proposition question — whether they’re reading an email, visiting your donation page, or chatting with you face to face.

But research shows that few organizations are equipped to answer this critical question effectively across channels. In this research-driven session, you’ll learn the 4 key elements of an effective value proposition that can lead to more generous donors.

Nonprofit growth is hard. With platforms changing and new shiny new tactics popping up almost weekly, it can be all too easy to lose the forest for the trees.

But it doesn’t have to be.

The most impactful organizations in the world have built growth models that have endured the test of time— allowing for a laser-like focus on exactly what matters, and an ability to say no to what doesn’t. And these models are right there for us to learn from.

Join Eric Linssen, Head of Demand Generation at Community Boost as he covers:

• What growth models are and why we should care about codifying our own
• How the most innovative organizations in the world have used ingenious models to scale impact to unimaginable heights
• And a step-by-step process for creating and optimizing your own growth model to ultimately scale impact for the communities we serve

How much of your day is spent dedicated to completing your most important tasks? Unfortunately, if you’re like most nonprofit professionals, an overflowing inbox, full calendar, and piles of to-do lists clog up too many of your days.

And when there’s no one to outsource some of the less critical but more time-consuming items, it falls to you, so you spend more of your time being busy and less of it being productive.

Thankfully, technology can help!

By adopting a few simple tools and tactics into your workflow, you can save yourself precious time to focus on the things that move the needle in your organization (no, not returning emails).

What You’ll Learn:

• How to quickly identify everyday tasks that are clogging up your to-do list
• What free and low-cost tools are available, and how to choose which one is right for you
• Tips, tools, and techniques for creating an automatic workflow, so you spend less time on tedious tasks and more time on deep work

According to Nonprofit HR, 45% of nonprofit employees they surveyed in January 2020 said that they planned to leave their current employer, and of those, 23% said they intended to leave the field entirely…and that was BEFORE we had to deal with a deadly pandemic. Nonprofit work is stressful, and burnout rates are high. Burnout rates are also one of the biggest threats to nonprofit growth and success. Job turnover in the nonprofit field undercuts our ability to meet crucial programming, fundraising, and marketing goals. But how do we fix it?

First, we have to understand what stress is, how it works, and where it comes from. Next, we need to understand how to evaluate and manage stress. Most coping strategies—the ever-present “self-care” buzzword—are ineffective.

Join Kelly McLaughlin: Your NonproFIT Coach for a hands-on workshop to help you figure out if you’re just stressed or if you’re on the road to burnout, and what to do about it. This isn’t your average meditation or breathing session. We’re going to ask hard questions. We’re going to get introspective. We’re going to figure out what you can do today to cope, and write a plan for you to make a recovery from burnout.

Science shows us that using video can be just as capable of motivating action in your audience as being face-to-face with them. But in order to do that, you must understand how to tell your story effectively and authentically. And that’s not always easy to do when your not a professional filmmaker or on-camera personality.

Luckily, Rain Bennett is both and in this session he will share simple secrets that you can apply to your video strategy today that will emotionally move your audience and inspire them to take action. Key takeaways:

– Documentary filmmaking tricks that hook your audience’s attention immediately

– How to show your true soul through video, while still conveying important information

– How to physically engage and connect with a virtual audience

Need to run a fundraiser online and don’t know where to begin? Or, have you already tried running a digital fundraiser, but it didn’t turn out as well as you hoped?

Join Candace Cody, Manager of Content + Education @ CauseVox, as we dive into the best practices proven to help you run a massively successful digital fundraiser for your nonprofit.

We’ll be covering:

• Setting fundraising goals and creating your concept for your digital fundraiser
• A step-by-step approach to setting up your landing page with ease
• Real examples and best practices learned from top-performing fundraisers
• + more

You’ll come away with a clear understanding of how you can easily set up and run a successful digital fundraising campaign for your nonprofit.

Panel discussion with three nonprofit founders on how they found their supporters, donors, board members, and co-founders; how they embarked on fundraising and crowdfunding campaigns; what challenges they’ve navigated; what’s next for their organizations; and what they wished they knew when they were starting out.

This session will cover the how-tos of starting a new nonprofit, along with practical considerations that should be considered before launching your new entity.

We all know the power of individual giving: It creates unrestricted income, it builds more sustainable revenue streams, it allows nonprofits to grow quickly. If you’re starting a new nonprofit or trying to diversify an organization that has historically been funded by foundations, individual giving is both intriguing and intimidating. And even if you currently do individual giving, how do you make it grow faster when you’re a solo fundraiser?

Join Kelly McLaughlin: Your NonproFIT Coach to learn some very simple systems and processes that can help launch your individual giving program or take your current program to the next level. With these systems, you can manage your program more effectively and efficiently.

You’ll walk away from this workshop knowing exactly what you need to do to launch your individual giving into its next phase…and you’ll discover pre-made tools that will allow you to focus more on outcomes and less on how to get it all done. In this session, you’ll learn:

• The stages of the donor pipeline and how to get started building your pipeline
• Where to find donors and how to attract them to your mission both off- and online
• How to plan and execute your fundraising strategy more efficiently
• And the basics of annual planning for individual giving.

Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis sparked with no clear end in sight. Amidst uncertainty and shifting donor expectations, how can you ensure your organization is prepared for these changes, and able to scale deeper, more personalized donor experiences?

In this session, Noah Barnett, CMO of Virtuous.org, will address these challenges head-on and share how you can deepen and personalize your donor relationships at scale in the midst of today’s landscape regardless of what technology or platform your organization is using. He’ll also share a fundraising system that modern nonprofits are using to raise mission-critical funding and build a foundation of flexibility, resilience, and responsiveness to help you thrive in 2020 and beyond.

Learning objectives:

1) How technology and consumer brands are shaping what today’s donor expects, and how your nonprofit should shift engagement strategies.

2) How modern nonprofits have pivoted from broadcast to responsive fundraising to build lasting relationships with all their donors and sustain mission-critical funding.

3) How new technologies help you personalize each donor’s experience and six (6) example responsive product-agnostic fundraising strategies that you can use immediately to raise retention rates and grow giving.

4) First-hand from other nonprofit leaders who are building lasting donor relationships, and learn how you can model their success by adopting responsive fundraising strategies.

Virtual? In-person? Hybrid?

How is a nonprofit professional supposed to plan events in 2021 + into 2022?

Join us for this special conversation with 3 nonprofits about how they’ve seen success planning events virtually, in-person, + hybrid this year. We’ll discuss:

• Current event trends: Galas, walkathons, and more!
• Examples of successful events from real nonprofits like yours.
• How to recruit + prepare peer-to-peer fundraisers to successfully fundraise for you.
• Specific fundraising tactics and strategies to make the most of your fundraising event, no matter the medium.
• Live Q&A to help you get your most pressing fundraising questions answered

You’ll come away with proven best practices to help you plan the most effective fundraising events throughout 2021 + beyond.

Interested in learning all the ways you can use CauseVox to raise more with less effort?

Watch as we walk through the practical ways you can implement the top digital fundraising strategies discussed throughout the DSF4 with CauseVox.

We’ll go over:

• Top digital fundraising opportunities on CauseVox to help you thrive in today’s context
• Examples of real, successful digital fundraising campaigns you can learn from to optimize your fundraising
• A practical walkthrough of how you can build a successful campaign
• + more!

You’ll come away with a clear, in-depth understanding of the ways you can optimize and grow your fundraising in 2021 + beyond with CauseVox.

There are no digital fundraising experts. In fact, the only people who truly know what works to increase giving online are your donors.

In this session, you’ll discover essential principles that can increase your digital fundraising performance—all based on what donors have shown us actually works through a/b testing and optimization.

40 states, plus Washington, D.C. require nonprofits to be registered with the state prior to soliciting contributions from the public. Rules vary greatly from state-to-state, so it is difficult for many organizations to know what is required of them.

This session will help take some of the mystery out of the situation, and help nonprofits understand the scope of their registration requirements, and even when registration isn’t necessary for them.

If you’re a nonprofit professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?

This session explores the most recent data from the Fundraising Effectiveness Project, the root causes of poor donor retention rates, and the reasons why donors stay loyal. You’ll come away with several ideas for improvement based on leading research in the field.

What does your organization do to find new donors?
Where do you look for them, how do you attract them?

Our session will walk attendees through the methodologies our agency uses to deploy, test and scale campaigns through Facebook advertising. We’ll walk you through topics such as the use of Facebook pixels in your campaigns, how to create lookalike audiences and untapped audiences that you didn’t know existed on the platform. Additionally, we’ll do as many live audits that permits on any current campaigns for attendees who join our lunch session.

You can’t automate empathy but you CAN automate a thank you. We all care about our donors but sometimes we can get lost making sure the ‘human touch’ of nurturing is manually done each time. This session will share 7 key areas and tactics to automate along a donor’s journey from aware to care.
If you feel like your monthly newsletter isn’t cutting it, you’re right. If you still aren’t using remarketing ads to remind and refresh relationships with people on your list, it’s time.

– Learn the tools to automate to donor list building
– Use Facebook’s advanced targeting to remind people to give when it matters most
– Use Google Ad Grants to amplify your most valuable media messages

How are you engaging your donors in everyday ways? Together we’ll look at some common questions your donors and prospects are asking–often turning to your website and social media profiles for answers.

We’ll then conduct one or two live audits from folx who volunteer and provide feedback as a group.

Grab your lunch and join us for this informal, open discussion on how growth funnels can help guide your online acquisition and retention efforts.

We will chat about what we’ve learned at the summit so far and how to fit these great ideas into a comprehensive campaign strategy focused on revenue growth.

How does digital fundraising work when you’re trying to build meaningful relationships with major donors?

In this session, you’ll learn how to connect with major donors using digital technology, the role digital plays in your major gifts work, and you’ll get to be a part of a lively, interactive conversation where we’ll be sharing ideas for how to authentically engage digitally with major donors.