In this guide, you’ll learn how you can build and engage a community of followers to support your nonprofit’s crowdfunding campaign.

Introduction to content marketing What is content marketing? You’ve seen content marketing everywhere, but maybe you haven’t put a name to it yet. The blog posts, white papers, infographics, news stories, slideshows, how-to’s, and case studies you see shared by companies and nonprofits are all considered content marketing. Advertisements appeal to you by making the […]

“Communications timing – The choice, judgment, or control of when something should be said” Communications timing is a deadly art. It can help or hinder your crowdfunding or online fundraising campaign. One time, we saw a small nonprofit launch their online fundraising campaign one week before their team went on vacation. Did it succeed? Heck […]

Oxyclean. Thighmaster. Ginsu Steak Knives. What do these products have in common? They all come from infomercials. You know they’re trying to sell you something, and you know that it’s always too good to be true. But you just can’t say no. What’s their secret weapon? Neuromarketing hot triggers. Hot triggers are statements, examples, and […]

In this guide, we’ll walk you through five strategies for promoting your nonprofit crowdfunding campaign, with a few steps on how you can get started on each.

We’re all familiar with the phrase “knowledge is power”. When it comes to leveraging your supporters to spread the word about your crowdfunding campaign and fundraise on your behalf (i.e. peer-to-peer fundraising), that sentiment is not just true, it’s essential. In order for them to effectively promote your campaign and garner donations, you need them […]

Storytelling is oftentimes stressed in the nonprofit and fundraising worlds. After all, nothing has the ability to motivate donors to give, as well as get donors involved more than a well-written and emotional story. But, what if you added something a little different to your storytelling repertoire? Instead of using client-centered stories to appeal to […]

How does your nonprofit track your donors? Chances are, you are using some form of donor management system, whether it’s a simple spreadsheet or a complex online database. Donor management software has become an increasingly popular and convenient way for nonprofits of all sizes and financial states to track donor data. The software itself is […]

You’ve had the same website for a few years. You’ve been making it work, modifying it piece-by-piece to match your new strategy, new ideas, and new communication needs. But you’re starting to feel as though your squeezed in, mashed together website isn’t working for you as well as it could. If this sounds familiar, it […]