Use this fundraising thermometer tool to create your own customized fundraising thermometer. You can download an image or embed a dynamic thermometer for fundraising on your website.
Save the fundraising thermometer into a JPG image file.
A fundraising thermometer is a visual representation of your fundraising progress as you work towards a fundraising goal.
Fundraising thermometers have been proven throughout the history of fundraising to drive more donations for a few reasons:
By using a fundraising thermometer as a visual representation of your goal and progress, you’ll be sure to catch donors’ eyes and motivate them to give.
Fundraising thermometers can be used in a variety of contexts to help you drive donations, but they tend to be most effective when you:
Here are a few of the most common types of fundraisers that make use of a fundraising thermometer:
However, fundraising thermometers can really be used with any fundraising initiative you have a goal set for. Need proven fundraising ideas?
Related Article: Check out these 150+ fundraising ideas for your nonprofit.
There are a number of ways this free fundraising thermometer can be used to help you best communicate fundraising progress to your community.
Here are a few of the channels you’ll want to explore when you’re looking to use the fundraising thermometer tool:
Fundraising email campaigns are simple and effective: over the course of (typically) 4-6 emails to your target audience, you’re able to drive donations for your current fundraising goals.
Using a customized fundraising thermometer is an excellent way to visually show fundraising progress over the course of your email campaign and capture your audience’s attention!
Similarly, if you are driving engagement on social media to fundraise for your nonprofit, you’re able to share the latest image of your fundraising thermometer.
This way, you can easily share and celebrate your progress with your followers.
Integrating our free fundraising thermometer on your website homepage or landing page can help you easily capture your website visitor’s attention: visually calling attention to your active fundraiser and urgent need.
This is one of the best places to share your fundraising thermometer – just be sure you update the progress frequently (~ 2-3x a week for short-term fundraisers) and copy and paste the code on your site.
As long as you have the login to make edits to your website, there should be no IT required.
Any online fundraising campaign can integrate fundraising thermometers to drive engagement!
This is perfect if you’re doing a crowdfunding campaign or peer-to-peer fundraising (engaging individuals to fundraise on your behalf).
The ability to showcase your progress creates the best online fundraising experience for your donors and has proven to be the main component of any online fundraiser across platforms.
One of the most creative ways to use a fundraising thermometer is to incorporate it into your virtual fundraising events, webinars, or livestreams!
Simply share your screen with the latest progress to motivate your audience to give.
This way, you can drive urgency to hit your goal by the end of your livestream.
You can use fundraising thermometers to drive engagement at in-person events.
If you’re accepting cash, checks, and donations online, this is a great way to visually reflect the total donation amount throughout the evening with live updates!
This can get really exciting for nonprofits. For example, one in-person fundraising event hosted by VisArts used a fundraising thermometer to raise over $10,000 in just 8 minutes!
If your fundraising campaign aligns with your weekly newsletter, include your fundraising thermometer. This will keep your entire supporter base informed about your fundraising initiatives and your progress towards achieving them.
Adding the updated image to the body of your newsletter is quick and easy. Not only will your audience appreciate being kept in the loop about your fundraising efforts, but you may also capture potential donors that have yet to participate in your campaign.
If someone gives to your mission, chances are you will want to thank them for their generosity. Studies have shown that thanking donors in a timely manner increases the likelihood that they will give again at the same or greater level, especially when the thank you is personalized.
Donors like knowing that their donation is making an impact in the community and toward your goal. So while you’re drafting your emails, simply upload your fundraising thermometer in the body text for some extra emphasis and appreciation.
When you’re using your free fundraising thermometer, you’ll want to keep a few quick tips in mind:
Tip: Looking for free online fundraising and nonprofit tips? Check out our free webinars, courses, and blog articles on best practices.
CauseVox is a digital fundraising platform that helps thousands of nonprofits raise more online with less time and effort.
You can use CauseVox to campaign every day through donation forms, peer to peer fundraising, crowdfunding, pledge, and event ticketing.
Plus, our library of fundraising resources equips you with the latest best practices to help you succeed.
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