You’ve gotten some fundraisers to sign up, yay! But how do you move a fundraiser from page setup to being a top fundraiser for your cause? The best thing you can do is empower them to fundraise well by providing the support they need to succeed.
Here’s a few best practices to help you set your fundraisers up for success:
The Welcome Email is one of the most essential steps in the setup process for fundraisers. The welcome email is a personalized email from your organization to your fundraises that is sent right after they complete their fundraising page setup. There’s a few key components you’ll want to add that can best equip and engage them:
Thank Your Fundraisers: Your supporters have just chosen to make a big step from simply giving to your organization. Be sure to thank and celebrate them!
Tie Their Participation To Impact: Reiterate that their participation in fundraising for the cause directly makes an impact. Use “you” instead of “us” to put the emphasis on the fundraiser’s actions instead of your organization’s and remind them of any units of impact (such as $100 provides a girl education for a year) so they can set their own goals appropriately.
Provide Resources: Link to an external document that contains all the information you’d like to supply to fundraisers about the campaign, as well as a fundraising toolkit to help them fundraise for you. Here’s what you’ll want to include:
For more details on creating a toolkit, view our guide Creating A Toolkit For Nonprofit Fundraising.
Call To Action: They’ve committed to raising funds for you and now have their own fundraising page- and they’re highly likely to contribute. Asking them to make a donation to “kick off” their fundraising page is effective in engaging them in fundraising further.
Provide A Point Of Contact: Some of your supporters may have never fundraised before, so some people may have some questions along the way. Provide one administrator’s name and contact information so they know who they can reach out to, and they know who will be reaching out to them. By establishing a point person, you show fundraisers that you’ve got their backs, and they’re more likely to feel confident moving forward!
This also helps to form a deeper relationship between your organization and your fundraisers- the more they trust you and feel supported, the more likely they are to succeed!
Once fundraisers are onboarded with the help of your welcome email, you’ll still want to keep tabs and engage with fundraisers to help them throughout their fundraising process.
While the frequency of your communications can vary depending on the length of your campaign, here’s a few things you’ll want your point person to keep in mind to proactively engage fundraisers throughout the campaign:
Ready to start engaging fundraisers? Here’s how you can download your fundraiser data and start connecting with them!
Need to make edits to fundraiser’s pages? Here’s How To Manage Personal Fundraising Pages.
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