Donation tiers are levels of giving that you show donors. Most of the time, it’s presented as a list of donation amounts with corresponding descriptions for each amount.
Here’s an example:
There are two methods you can use to create donation tiers for your campaign. The Impact Units Method and the Reward Method.
The Impact Units Method uses a multiplicative approach to creating levels of giving. For this example, we’re going to use a 2-3-6 multiplication factor, but you can use any factor that you want.
Here’s how you do it.
The Impact Units Method is a good approach if you can quantify impact units easily for your project or campaign. It’s powerful because it lets your donors tangibly see what impact their donation is going to have.
The Reward Method gives the donor some type of value or benefits for donating a certain amount. For example, someone who donates $100 would get a handwritten letter from a child you are sponsoring. Or if you’re getting corporate sponsors for an event, companies that donate $1000 get their logo on your campaign site.
You can set any reward level that you want, but keep in mind a few things:
Two great ways to create donation tiers — the Impact Method and the Reward Method. Try these out today on your CauseVox fundraising site today!
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