“We are so thankful that we found CauseVox! It was the perfect solution for our multi-platform campaigns and we have been able to utilize CauseVox across a variety of projects. Our donors have been thrilled with the features that Causevox offers.” – Noah Barnett, World Help
This case study discusses how World Help raised over $175,000 through their CauseVox fundraising site. In addition, their campaign strategy, techniques, results, and lessons learned from their campaign are all discussed in detail.
About World Help
World Help is a faith-based, humanitarian organization that serves the physical and spiritual needs of people in impoverished communities around the world. It was founded in 1991 by Vernon Brewer, the current president of World Help. World Help’s current staff has over 100 people, mostly residing in their home office in Virginia, but also stationed around the world overseeing different aspects of work.
World Help Campaign
The Crisis in the Horn campaign was organized by World Help. The ultimate goal was to raise $120,000 in order to send 20 containers of food to the Horn of Africa, providing 4.8 million meals to those in desperate need. The campaign had a team of over 150 volunteers help raise awareness and funds for the Crisis in the Horn campaign. Almost 1000 individuals, churches, and businesses made a donation towards the cause.
Campaign Techniques
During the campaign, World Help used several techniques to reach their goal.
Empowering Volunteers – World Help was able to engage with different groups of volunteers to participate on their own levels:
Providing Resources – World Help provided supporters additional ways to act in addition to donating by encouraging them to create a fundraising page, sharing the campaign through their social networks, and even wearing a social badge on their social networks to promote the campaign. World Help staff were also sure to keep campaigners and volunteers up-to-date on the latest information and status of the crisis in the Horn of Africa.
CauseVox – CauseVox gave World Help the ability to create an easy to use platform for supporters to engage their own networks with and become part of the bigger voice behind the campaign. This was the first time World Help offered their supporters a platform like this, and they really took hold to it and shared the campaign in their own ways.
Social Media – Social media was an integral force behind World Help’s campaign, and was primarily administered through Facebook, Twitter, Vimeo, and the World Help blog. World Help staff knew that educating people about the famine in Somalia had to be their primary task in order for measurable action to take place.
Providing Motivation – Coupled with their email strategy and other physical campaigns (events, donor fundraisers, etc.), World Help maintained a good balance between keeping their audience informed, while involving them in the “we” experience of the campaign. The ultimate goal was to make each participant (or future participant) feel like they were a part of something exciting and positive—that they were joining the campaign in a nationwide effort that was making progress–rather than just contributing out of compulsion or duty.
As with all its social media efforts, World Help sought to build a dedicated group of followers, not just fans. The key is that followers cared enough to get involved.
Telling the story – World Help used a multi-faceted approach in how they shared the story behind the campaign:
The biggest focus for World Help was being sure that they maintained a sense of urgency in all of their communication during the campaign.
Campaign Results
By the end of the campaign, World Help raised over $175,000 through their customized CauseVox fundraising site.
Every $6,000 raised from the campaign went towards shipping a 40-foot container that held 40,000 pounds of wheat, corn, nutrition-packed soup mix, and much more to supply 240,000 life-saving meals to the current crisis in the Horn of Africa.
Key metrics of the campaign include (rounded figures):
Lessons Learned
For more info about World Help, visit their website or follow them on Twitter.
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