“Having CauseVox take care of the mechanics of the drive allowed me to focus more on the message and spreading the word.” – Patrick Cote, NENSA
This case study discusses how the New England Nordic Ski Association (NENSA), raised over $50,000 for their 2011 Annual Fund through their online fundraising campaign. In addition, their campaign strategy, techniques, results, and lessons learned are discussed in detail.
About NENSA
The New England Nordic Ski Association is the Olympic development organization for cross-country skiing in New England as well as the umbrella for most of the organized Nordic skiing events in the region. NENSA hosts over 50 events and more than 20 clinics for skiers and coaches at venues across the Northeast. NENSA has five full-time staff members that are committed to developing the organization.
The Annual Fund Campaign
NENSA’s Annual Fund is a tradition dating back to 1996 and has been since 2007. In prior years, the online presence fundraising campaign has been created and updated in-house, a time-consuming process for the Executive Director of NENSA.
Campaign Techniques
During the campaign, NENSA used several techniques to reach their goal.
Campaign Results
By the end of their month-long campaign, NENSA raised over $50,000 ($20,020 online) through their personalized CauseVox fundraising site.
Key metrics of the campaign include (rounded figures):
Lessons Learned
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