Email marketing is an effective way to stay connected with your audience, offer them opportunities for engagement, secure donations, and show them the impact your organization is making. But before you start sending out targeted emails, you need to grow your nonprofit’s email list.
Your nonprofit can gather email addresses in a variety of ways, including through your website, social media, direct mail, and in-person. With a little planning and creativity, you can easily grow your nonprofit’s email list. Here are some effective techniques to help bulk up your email contacts.
In an ideal world, as soon as your visitor comes to your website, you’d collect their email address and other contact information. The key is to have the right website tools in place to make this easy for your visitors.
Optimize your website for email collection using these features:
Here are two types of popups that you can place on your website:
There are many free and affordable popup services available online for those new to this marketing technique.
Exclusive content is often used to entice a first-time visitor to your website, thereby giving you an opportunity to capture their email address.
While there are dozens of ways to amp up your content, here are 3 things that you can incorporate into your marketing plans right away.
Social media in and of itself is a very engaging marketing tool because it often inspires action. Encourage your social media audience to visit your website with incentives, good content, and links back to your website.
Collect email addresses via social media using these 3 techniques:
It’s easy to forget that you aren’t limited to capturing emails online. Before technology ruled our lives, we gathered contact information the old-fashioned way– in person!
Gather emails at events like your campaign kickoff, fundraisers, and other networking functions. And don’t feel limited to your own events. Try talking to your local Chamber of Commerce or Young Professionals Association about hosting a gathering to expand your audience and grow your email list.
In many cases, your nonprofit may send correspondence through direct mail. This is especially common with established nonprofits and those that have built a donor base offline.
But just because you connect with these folks through snail mail doesn’t mean that you shouldn’t ask for an email address.
Encourage your direct mail contacts to opt-in to emails by sending them an insert with information about how to connect in your next round of direct mail, with a thank you, or included with a donation receipt.
Building an email list takes time, but the benefits of growing your nonprofit’s email list are worth it. Nonprofits that connect with their contacts via email oftentimes notice that their donors are more engaged and informed because the information they receive is regular and relevant.
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