Article

Setting Up A Campaign Site For GivingTuesday

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In 2014, more than 15,000 nonprofits raised nearly $46 million across various platforms for the third annual #GivingTuesday — an increase in donations by 64% from the year before! The average gift from the more than 296,000 donations was $154, nearly $10 more than in 2013. With the numbers getting bigger and bigger each year, the bar is set for another huge GivingTuesday in 2015.

We understand that a big contributor to a successful #GivingTuesday is your fundraising site, and our goal is to make it as easy as possible for you to prepare for December 1, and then execute a solid campaign. To facilitate that preparation, we’re offering several resources to organizations who would like to run a GivingTuesday campaign this year:

All of these offers will touch on creating a campaign fundraising site to suit your needs. We’re also waiving monthly fees for all GivingTuesday campaigns, because, hey, we are all about giving back, too!

It may seem like you don’t need to do much to create a site for a 24-hour fundraising campaign, but don’t be so quick to push it down on the priority list. Many organizations start fundraising before December, either around Thanksgiving, or even as early as late October and others  incorporate GivingTuesday into their year-end  fundraising campaign. Even once you’ve reached your GivingTuesday-specific goals, you can keep things going through December 31. More and more organizations are using GivingTuesday as a booster shot to their holiday or Year End appeals to mix things up and reach broader audiences.

No matter how you approach this campaign, you can’t spend all of your time and effort on marketing and communications, events, and partnerships, and then hope people are able to find the donate button on the morning of December 1. The last thing you want is for potential donors to not be able to clearly and quickly find out about your cause, the impact you’re trying to make, and how to give.

Make It Match

While you may have a sub-theme for GivingTuesday and some newly designed elements to go with your campaign, it’s important that your fundraising site still generally complements your organization’s brand, and perhaps the aesthetic of your main website. When you set up a campaign site on CauseVox, we make it easy for you to:

  • Select colors and fonts that match your organization’s site and style
  • Insert logos and images for a cohesive look
  • Create your custom URL or host on our site

Your Content, Your Way

Part of a great GivingTuesday campaign is great storytelling. Nonprofit storytelling is one of the biggest things we push for here at CauseVox, because we know that more than ever, people want to feel connected to a cause, and they want to know more than just numbers and factoids. So as with other fundraising campaigns, it’s a must to create and share content that will highlight your GivingTuesday story in a way that compels donations. Consider including on your site:

  • Videos and photos to help narrate your story and that of the people you impact (mixed media is everything – how will you stand out?)
  • Regular blog posts to update people before, during, and after the big day (feed those dedicated supporters!)
  • Use the impact metric to clearly define what each person’s gift will support

Easy Admin

No one wants to deal with a complicated website when they could be focusing on telling more stories and bringing in more donations, especially for a one-day giving campaign. So why make it hard when it can be easy? It literally takes just a few minutes to get a fundraising site up and running on CauseVox, and the same goes for GivingTuesday. Heck, you could start it now, and take your time perfecting it between now and December 1.

  • Stay informed about campaign activity with daily email updates.
  • Donation reports and email notifications are a breeze (you will want to know your numbers ASAP, like December 2)
  • Easily input offline donations (yes, people will still call or drop off cash and checks on December 1!) & add to your progress bar, and no special mobile setup needed

Social Strategy

Okay, we know that social media is a HUGE element to GivingTuesday based on years past. According to a report from the Case Foundation, in 2014 the campaign generated nearly 700,000 hashtag mentions, and 32.7 million Twitter impressions. So your site needs to make it easy for your donors and supporters to share your cause widely with their networks. Use our social media integration, use our API to embed fundraising widgets and donate buttons on your other websites, and determine if personal and/or team fundraising is appropriate for your campaign. In other words, make it extremely easy for people to let the world know that they gave to your cause on GivingTuesday.

Ready to get started? Build your GivingTuesday site on CauseVox today, and we’ll help you prepare for the biggest giving day of the year.

 

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