In conjunction with the launch of Get Donors, our free 7-part video series on the secrets of nonprofit fundraising, we’ll be publishing key take-aways from each of the seven videos.
Our series is taught by Ruthellen Rubin, an NYU Professor of Philanthropy and Certified Fund Raising Executive. She distills over 30 years of professional nonprofit fundraising experience and expertise into Get Donors. Here’s the tidbit for this week!
Lesson 5: Create annual donors
Where can you look to find more donors? First, focus on your obvious prospects. Recruit from your Board, staff, and volunteers; you could ask your vendors (i.e., accountant, lawyer) for an annual gift. Next, move on to the people that you serve, such as your alumni and constituents.