Gone are the days of text-heavy, unorganized websites with little to no visuals, confusing navigation, and hard to read fonts.
Building user-friendly, clean, and beautiful websites aren’t just for top brands or graphic designers; these days, businesses from restaurants to realtors and newspapers to nonprofits are taking advantage of this trend to tell their story.
As print subscriptions continue to drop, publications are hiring design teams to come up with the best format for their mix of breaking news, long-form journalism, audio and visual media, and community building.
Three major news outlets have redesigned their websites in the last several months, after comprehensive user surveying, internal testing, and analyzing massive amounts of data.
Here are some of the changes from each, with takeaways for nonprofits looking to enhance their online presence and keep up with the times:
New York Times: NYTimes.com
Focus: “Designed with you in mind.”
New features and updates:
Takeaways for nonprofits:
NPR: NPR.org
Focus: “We have more to tell you.”
New features and updates:
Takeaways for nonprofits:
USA Today: USAToday.com
Focus: “To take visual storytelling to the next level.”
New features and updates:
Takeaways for nonprofits:
Let’s take a step back…
Just as newspapers are taking a cue from their magazine counterparts, nonprofits can follow the lead of those in the business of telling a good story.
As with any major design changes, it’s important to do audience testing to ensure your updates are in line with what your community wants and how they interact with your mission.
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