Storytelling is oftentimes stressed in the nonprofit and fundraising worlds. After all, nothing has the ability to motivate donors to give, as well as get donors involved more than a well-written and emotional story. But, what if you added something a little different to your storytelling repertoire? Instead of using client-centered stories to appeal to […]

How does your nonprofit track your donors? Chances are, you are using some form of donor management system, whether it’s a simple spreadsheet or a complex online database. Donor management software has become an increasingly popular and convenient way for nonprofits of all sizes and financial states to track donor data. The software itself is […]

I have to admit that, like many others, I was a bit skeptical of Snapchat at first. For many of us, the whole idea of images that delete themselves after being viewed on a mobile device just didn’t make sense from either a social or marketing perspective. Really how can this help nonprofits engage supporters […]

You’ve had the same website for a few years. You’ve been making it work, modifying it piece-by-piece to match your new strategy, new ideas, and new communication needs. But you’re starting to feel as though your squeezed in, mashed together website isn’t working for you as well as it could. If this sounds familiar, it […]

It is not a surprise to you that your nonprofit website is an essential marketing tool for your nonprofit. It may, however, surprise you that your website copy (the written content and information on your website) is essential to the effectiveness of your website. Consider making some adjustments in order to dramatically improve your donor […]

Your nonprofit website is, in many ways, the front door to your nonprofit. Whether it’s someone looking for the services your organization offers, or a prospective donor that heard about your cause from a friend, chances are that the first thing many people do is do a quick Google search to find our nonprofit’s website. Understanding […]

If you haven’t been measuring your nonprofit’s website performance, there’s good reason to start doing so sooner rather than later. Especially if you’re considering a redesign of your nonprofit’s website. Why? Because in today’s world, people want information quickly. When visitors to your website experience issues such as slow loading times, missing/inaccurate information, or unclear […]

In the past few weeks, we’ve been sharing insights on donor engagement. Our Donor Engagement Strategy Playbook walks you through everything you need to know in order to engage and retain the donors to your fundraising campaigns. Whether it’s collecting more insight about your donors or streamlining your fundraising event’s processes, having the ability to […]

If you work at a nonprofit, chances are you do your fair share of storytelling and that you’ve followed every bit of traditional advice. You know to follow a tried-and-true plotline, use emotion-evoking words and finish with a happy ending or offer a solid solution. Yes, all of these tips do work. But, there’s more […]

As a nonprofit leader, it is your job to keep the nonprofit board of directors actively engaged in your organization. However, this is much easier said than done. You’ve likely got a ton on your plate, operating your organization, managing employees and volunteers, and fundraising to keep it all afloat. But, it’s time to consider […]